Quantcast
Latest Stories

Google buys marketing firm to boost discount moves



NEW YORK – Google has agreed to buy the marketing firm Incentive Targeting in a move that gives the tech giant more tools to work with retailers on discounts and other promotions, the two firms said Wednesday.

Terms of the deal were not disclosed.

We are excited to announce that Incentive Targeting has been acquired by Google!” said a blog post by the Massachusetts-based firm.

“When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision.”

A Google spokesperson said: “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.”

According to its website, Incentive Targeting partners with retail chains to provide targeted marketing for manufacturers of grocery and consumer products, using technology which aims to deliver the most relevant promotions.

The effectiveness of the promotions can be measured in real time over the Internet, the company says.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

More gov’t spending seen 3 mins elapsed In the know: Gigi Reyes 6 mins elapsed Why ‘Noah’ can’t dock his ark at Philippine theaters 6 hours elapsed Acclaimed artist goes wild while on holiday 6 hours elapsed Believing in this mermaid 6 hours elapsed Missing Xian 6 hours elapsed Awarded TV couple brings Jesus’ life to the big screen 7 hours elapsed 2 killed in apparent Bahrain car bombing 9 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Google , Incentive Targeting , Internet



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Nasa’s moon-orbiting robot crashes down
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens seethe over Aquino’s ‘sacrifice’ message
  4. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  5. Netizens pay respects to Gabriel Garcia Marquez
  6. Nokia recalls 30,000 chargers for Lumia 2520 tablet
  7. Facebook rolls out ‘nearby friends’ feature
  8. Filipinos #PrayForSouthKorea
  9. Taylor Swift tries video blogging, crashes into fan’s bridal shower
  10. Mommy Dionisia Pacquiao scores, takes over social media
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia Pacquiao scores, takes over social media
  3. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  4. Memes flourish after Pacquiao victory
  5. Netizens react to Pacquiao’s victory over Bradley
  6. IT technician found guilty of defrauding firm of P130,000
  7. Netizens seethe over Aquino’s ‘sacrifice’ message
  8. Philippines may watch ‘blood moon’ online
  9. Nude and so dangerous
  10. Online-addicted man arrested over son’s death
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  7. Russia tries to curb Crimean prosecutor’s Internet fame
  8. Memes flourish after Pacquiao victory
  9. Why didn’t missing jet passengers use their cellphones?
  10. Netizens thank Capa for Lee arrest

News

  • More gov’t spending seen
  • In the know: Gigi Reyes
  • Gigi Reyes back to face charges
  • Like Passover, Easter festival of deliverance
  • How other faiths in PH observe Holy Week
  • Sports

  • Pacquiao top Mayweather contender
  • Rain or Shine, Ginebra clash for No. 6 spot
  • Ateneo eyes quarterfinal spot vs Benilde
  • Style contrast marks OneFC ‘Rise of Heroes’
  • ‘Pacquiao a great ambassador for basketball’
  • Lifestyle

  • Jubilee for Ambassador Bienvenido Tantoco
  • Cardinal Tagle to hold Mass at Araneta Coliseum on papal canonization day
  • The Resurrection is also the renewal of meaning and inspiration in our life
  • Happy Easter, and cheers to the ‘new’ Manila Cathedral!
  • Almost mugged on Chino Roces Avenue
  • Entertainment

  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Awarded TV couple brings Jesus’ life to the big screen
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • 5 Filipinos with MERS in UAE reported in stable condition
  • Advertisement
    Marketplace