Google buys marketing firm to boost discount moves
NEW YORK – Google has agreed to buy the marketing firm Incentive Targeting in a move that gives the tech giant more tools to work with retailers on discounts and other promotions, the two firms said Wednesday.
Terms of the deal were not disclosed.
We are excited to announce that Incentive Targeting has been acquired by Google!” said a blog post by the Massachusetts-based firm.
“When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision.”
A Google spokesperson said: “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.”
According to its website, Incentive Targeting partners with retail chains to provide targeted marketing for manufacturers of grocery and consumer products, using technology which aims to deliver the most relevant promotions.
The effectiveness of the promotions can be measured in real time over the Internet, the company says.
Recent Stories:Bieber brings cheer to Tacloban 2 hours elapsed Collusion eyed in power rate hike 2 hours elapsed Video of Romualdez-Roxas meeting in Tacloban circulating in social media 2 hours elapsed Asian shares lower after Fed official’s taper talk 3 hours elapsed F&B World magazine celebrates 10th anniversary 4 hours elapsed MTRCB requires TV morning show ‘Unang Hirit’ to apologize 6 hours elapsed Pokwang took over role meant for Sharon Cuneta 6 hours elapsed ‘Not celebrating is like giving up on life’ 6 hours elapsed