Quantcast
Latest Stories

Internet use in emerging markets seen ‘exploding’

By

At least 500 million new users of the Internet are expected to come from emerging markets such as the Philippines from 2012 to 2015, according to Internet giant Google. AP PHOTO

SINGAPORE—At least 500 million new users of the Internet are expected to come from emerging markets such as the Philippines from 2012 to 2015, according to Internet giant Google.

Google data presented during the briefing here on “Bringing the Next Billion People Online” showed that Internet use “is exploding” in emerging markets with more new users coming online in Asia every day than anywhere else in the world.

According to Google, 2.2 billion people had access to the Internet as of the end of 2011. Of the 4.6 billion who did not, half live in five countries: India, Indonesia, China, Pakistan and Bangladesh.

Growth is expected to come from these countries and other emerging markets with a combined population of 3.3 billion, of whom just 474 million are Internet users.

“This is the year to pay attention to the Internet in emerging markets, whether you live in one or not—new users there are coming online 7 to 10 times faster than in the United States. Between now and 2015, we expect 500 million new users from emerging markets to come online, compared to only 15 million new users from the United States,” Google documents said.

Julian Persaud, managing director of Google Southeast Asia, stressed in a briefing here that emerging markets represented “the center of an exploding amount of growth” and most of these new users would first access the worldwide web on a mobile device, not a desktop computer.

“The new generation of Internet users will be different from the generation that came before,” said Persaud, adding that the new generation was pivoting the market away from one that it was mainly in English to a worldwide web with content in different languages.

Persaud added that the mobile phone—whether feature phones or web-enabled smartphones—was one of the factors contributing to the exponential growth of Internet use, as most new users of the Internet are likely to stay connected to the web only through the mobile phone, instead of a desktop computer.

With such a large mobile base, Persaud said emerging markets were not very much behind when it comes to Internet use. They are catching up and building up their online communities through their phone.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

Anti-gay demo in Ethiopia cancelled 2 hours elapsed Ford Mustang turns 50 atop Empire State Building 3 hours elapsed Cannes film festival launches race for 2014 Palme d’Or 3 hours elapsed Obama launches measures to support solar energy in US 3 hours elapsed Vietnam says it will not host Asian Games 3 hours elapsed Malaysia quarantines 64 villagers over MERS virus 5 hours elapsed Nadal passes clay landmark with 300th victory 5 hours elapsed Wawrinka waltzes through with Monte Carlo walkover 5 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Asia , emerging markets , Internet , technology

  • delpillar

    The fiscal year of 2011-12, according to Indonesian authority, that every family (every household) in Indonesia  has 4 to 5 automobiles.

    Out of  4 or 5 automobiles, 1 or 2 is a passenger car while 2 or 3 are moto-bikes.

    With this economic achievement having at least one passenger car and at the same time at least 2 motorbike each family, if there is available internet provider, every household in Indonesia will subscribe to the internet. The TELCOS and MSO cannot catch-up with the high demmand of internet applicantion in Indonesia.

    If Indonesia’s Telcos and MSO can provide physical infrastructures to all Indonesia households, all family/household in Indoensia will be 100% internet connected.



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  3. DOF: Tagaytay, QC best at handling funds
  4. Tech company: Change passwords or suffer ‘Heartbleed’
  5. Smart phone apps and sites perfect for the Holy Week
  6. Mommy Dionisia Pacquiao scores, takes over social media
  7. Philippines may watch ‘blood moon’ online
  8. Another reason to quit social media this Holy Week: your safety
  9. Heartbleed bug and what you need to know
  10. Memes flourish after Pacquiao victory
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia Pacquiao scores, takes over social media
  3. Nude and so dangerous
  4. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  5. Memes flourish after Pacquiao victory
  6. Netizens react to Pacquiao’s victory over Bradley
  7. IT technician found guilty of defrauding firm of P130,000
  8. Philippines may watch ‘blood moon’ online
  9. Samsung flagship smartphone goes on sale worldwide
  10. Heartbleed bug and what you need to know
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  7. Why didn’t missing jet passengers use their cellphones?
  8. Russia tries to curb Crimean prosecutor’s Internet fame
  9. Memes flourish after Pacquiao victory
  10. Netizens thank Capa for Lee arrest

News

  • Anti-gay demo in Ethiopia cancelled
  • Obama launches measures to support solar energy in US
  • Nebraska toddler gets stuck inside claw machine
  • Philippine eagle rescued by Army turned over to DENR
  • Gunmen attack Iraq military base, kill 10 soldiers
  • Sports

  • Vietnam says it will not host Asian Games
  • Nadal passes clay landmark with 300th victory
  • Wawrinka waltzes through with Monte Carlo walkover
  • Power Pinays smash India in Asian Women’s Club volleyball opener
  • PH youth boxers off to stumbling start in AIBA World tilt
  • Lifestyle

  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Entertainment

  • Cannes film festival launches race for 2014 Palme d’Or
  • Jones, Godard, Cronenberg in competition at Cannes
  • Will Arnett files for divorce from Amy Poehler
  • American rapper cuts own penis, jumps off building
  • Jay Z to bring Made in America music fest to LA
  • Business

  • Total says makes ‘very promising’ oil find off Ivory Coast
  • ‘Chinese Twitter’ firm Weibo to go public in US
  • World stocks subdued, Nikkei flat on profit taking
  • Asia stocks fail to match Wall Street gains
  • Fired Yahoo exec gets $58M for 15 months of work
  • Technology

  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Malaysia quarantines 64 villagers over MERS virus
  • DFA: 2 Filipinos survive Korean ferry disaster
  • PH asks airline passengers to check for MERS
  • Syria most dangerous country for journalists, PH 3rd—watchdog
  • Japan says visa-free entry still a plan
  • Advertisement
    Marketplace