Quantcast

‘Angry Birds’ creator says new studio could rival Disney



HELSINKI – Finnish mobile gaming company Rovio said on Friday that a movie based on its hit game “Angry Birds” could result in the group establishing an animation studio rivalling global giant Walt Disney.

Rovio chief executive Mikael Hed told AFP that the animated 3D film, which will not reach cinemas until the summer of 2016, could lead to the company setting up an animated movie studio that would compete with California-based Walt Disney Animation Studios.

“If this goes very well, that is what is going to happen. Certainly we are structuring this in a way so that it’s possible for us to continue to produce more movies after this one,” he said.

“In March, we are going to start rolling out our worldwide series of short animations, which will be available through digital and traditional channels.”

Rovio is aiming high with the film version of the smartphone game, hiring John Cohen, producer of computer-animated comedy “Despicable Me” to produce it, and David Maisel, former chairman of Marvel Studios, as an executive producer.

The 3D film is financed mostly by the company itself to ensure it has complete control over the end product.

“It’s about creative control and about the financial upside as well,” said Hed.

“We have a strong balance sheet ourselves and therefore partly paying it from our own cash balance and partly through regular movie financing instruments.”

The company, which like Nokia is based in Espoo outside Helsinki, is not worried that interest in “Angry Birds” will have cooled off by the time of its release, almost four years from now.

“We are doing so much around the ‘Angry Birds’ as a franchise that I am sure that we will not disappear from the public eye until then,” he said.

Rovio said in October it would open its first theme park in Asia next year at a site near Shanghai as it builds on the brand of the hugely popular game.

“Angry Birds Land” will be the firm’s third theme park after one in Finland and another in Britain.








Recent Stories:

Laude’s German fiancé to leave PH Sunday 39 mins elapsed Uber app needs further study amid LTFRB crackdown—Palace 45 mins elapsed Aldo beats Mendes in UFC 179 to keep his title 1 hour elapsed US to recognize same-sex marriage in 6 more states 1 hour elapsed Giants surge past Royals 11-4 to level World Series 2-2 2 hours elapsed Cavaliers exercise option on guard Dion Waiters 3 hours elapsed Palace on Binay-Trillanes debate: Sign of healthy democracy 3 hours elapsed Lina Flor: The woman is sorely missed 3 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.




  • http://profile.yahoo.com/QRINXA32VVBGYMOL66TDVDOKHQ chit g

    hahahahaha ambisyoso. to think that Disney now even has marvel and lucasfilms combined … what will happen to angry birds star wars 3d movie, they’re going to pay a heft royalty fee for that.

  • DestronLeader

    That’s a  pretty big boast from Rovio but we can see where this is coming from. It looks like they want to follow in the footsteps of Marvel Studios and Lucasfilms in being able to maintain complete control over their properties.

    • tanji Ae

      … and will be acquired by Disney in the long run.

      • DestronLeader

         Hahaha. Oo nga.



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement
Marketplace