Quantcast
Latest Stories

Internet users seeking more ‘invisibility’—study



AP FILE PHOTO

SINGAPORE—Consumer efforts to protect personal data and remain “invisible” online is leading to a “data blackhole” that could adversely impact digital advertisers, technology research firm Ovum said Wednesday.

The move to seek “new tools that allow them to remain ‘invisible’ — untraceable and impossible to target by data means” will impact advertisers who rely on that information to target their audiences, Ovum said.

Surveying consumers in 11 countries around the world, the research firm said 68 percent of respondents said they would select a “do not track” feature if this was easily available.

“This hardening of consumer attitudes, coupled with tightening regulation, could diminish personal data supply lines and have considerable impact on targeted advertising, customer relationship management, big data analytics and other digital industries,” the London-based firm said in a statement.

Mark Little, a principal analyst at Ovum, said Internet users were increasingly getting more access to new tools to “monitor, control and secure their personal data as never before”.

The recent scandal involving privacy breaches by mobile messaging service WhatsApp and lingering concerns over data use policies on Facebook and Google are prompting Internet users to be more guarded, Ovum added.

A joint Canadian-Dutch probe concluded last month that WhatsApp breached privacy laws in at least two countries “mainly in relation to the retention, safeguard, and disclosure of personal data”.

The joint probe found that most mobile smartphone users did not have a choice to use WhatsApp’s messaging app without granting access to their entire address book, in violation of Canadian and Dutch privacy laws.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

Power Pinoys salvage 7th place in Asian men’s volley club championship 3 mins elapsed AFP denies hand in disappearance of Tiamzon’s gardener 8 mins elapsed PH gov’t to verify MILF presence in Basilan clash 13 mins elapsed Padaca ‘eager’ to air side on trial over graft, malversation raps 19 mins elapsed Smart phone apps and sites perfect for the Holy Week 32 mins elapsed DPWH to favor road rehab over preventive maintenance in next 2 years 40 mins elapsed US Embassy closed on Holy Thursday, Good Friday 43 mins elapsed Uruguay’s leader declares $322,883 in wealth 56 mins elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Information Technology , Internet , IT , Lifestyle , Privacy



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement

News

  • AFP denies hand in disappearance of Tiamzon’s gardener
  • PH gov’t to verify MILF presence in Basilan clash
  • Padaca ‘eager’ to air side on trial over graft, malversation raps
  • DPWH to favor road rehab over preventive maintenance in next 2 years
  • Uruguay’s leader declares $322,883 in wealth
  • Sports

  • Power Pinoys salvage 7th place in Asian men’s volley club championship
  • Knicks prevent Nets from clinching fifth seed
  • Arsenal beats West Ham 3-1 in Premier League
  • Memorial service marks Hillsborough anniversary
  • My ideal weight is 140, declares Pacquiao
  • Lifestyle

  • Celebrate Easter Sunday at Buddha-Bar Manila
  • Moriones feast: A slow, steady transformation
  • Weaving ‘palaspas’ a tradition kept alive in Tayabas City
  • Finalists announced for best translated books
  • Summer treat for your aspiring astronomers
  • Entertainment

  • Deniece Cornejo posts bail—report
  • Miley Cyrus hospitalized, cancels US concert
  • Otaku Summer Jam 2014: Summer’s hottest J-rock/Cosplay event
  • 2NE1 returns to Manila with “All Or Nothing” Tour
  • Gary Valenciano just keeps moving
  • Business

  • I-Remit teams up with Lakhoo for remittances from Oman
  • Megawide nets P1.4 B in 2013
  • Longer TRO sought on rate hike
  • Make a stylish statement with the all-new Yaris
  • Hearing set in Olarte case
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • We may never know
  • Couple of things
  • Mommy D’s magic
  • Stop bizarre and bloody Good Friday rituals
  • Holy Week taboos
  • Global Nation

  • US Embassy closed on Holy Thursday, Good Friday
  • Relief worker draws inspiration from helping Yolanda victims
  • Philippines says peace pact should hold despite clashes
  • No travel restrictions to Middle East amid MERS-CoV scare
  • Measures set against entry of MERS-CoV
  • Advertisement
    Marketplace