Nokia launches cheaper Windows-based phones


04:49 AM February 26th, 2013


A man holds the new Nokia Lumia 720 at the Mobile World Congress, the world’s largest mobile phone trade show, in Barcelona, Spain, Monday, Feb. 25, 2013. AP PHOTO/MANU FERNANDEZ

BARCELONA, Spain—Nokia, once the leader of the mobile phone world, unveiled Monday two new Windows Phone-based Lumia smartphones aimed at the cheaper end of the market.

The Finnish group revealed the Nokia Lumia 720 and Nokia Lumia 520 on the opening day of the world’s biggest mobile fair, the Mobile World Congress, in Barcelona, Spain.

“The momentum behind Nokia is gathering pace,” said Nokia chief executive Stephen Elop.

“The launches today reflect our commitment to broadening our devices and services portfolio to meet the demands of people and businesses around the globe.”

The Nokia Lumia 720 has a camera with Carl Zeiss optics and has a starting price of 249 euros ($330) before taxes, with a rollout due to start in Hong Kong, Vietnam and Singapore in the first quarter.

The Nokia Lumia 520 would be priced at just 139 euros pre-tax, it said, the cheapest of its Windows Phone 8 devices, launching first in Hong Kong and Vietnam in the first quarter of this year before a broader release in the second quarter.

Nokia said it would bring the Lumia 720 and the Lumia 520 to China.

Last month, Nokia posted a net profit of 202 million euros in the fourth quarter, its first quarterly profit for 18 months.

But the beleaguered company, which is trying to cut costs, said that it would not pay a dividend to shareholders for the first time in more than 20 years.

In the three months ending December 31, Nokia made a net profit of 202 million euros compared to a loss of 1.07 billion euros in the same quarter a year ago.

The company sold a total of 86.3 million devices during the quarter, including 4.4 million Lumia smartphones, its new flagship product developed with Microsoft.

Nokia said at the time that the numbers were better than expected.

Still, net sales of smart devices fell 55 percent in the quarter to 1.2 billion euros on a yearly basis as volumes fell.

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  • Jao Romero

    Google is crushing Microsoft and Samsung is fighting toe to toe against Apple. Nokia isn’t even in the discussion and partnering with Microsoft was just a doomed venture. Google and Samsung partnership will crush all competition. Open will always be better than restricted.

  • Dexter S

    Too little too late.

  • retiredquinito

    Before Apple, Samsung, and HTC there was Nokia….

    Before Android, iOS there was Windows Mobile…

    The first sentence says it all “Nokia, once the leader of the mobile phone world…”

    It was a doomed partnership right on the onset. A phone manufacturer (Nokia) who was unable to adapt to technological change on time and a software company (Microsoft) who failed to capitalize on the mobile arena.

  • pubringjuandelacruz

    dyan sila nakilala… cheap and durable phones. ayos to! ipon mode ulit… its time na palitan ko tong 5110 ko. medyo hassle na ang antenna.

    • Bojo Mojo

      ericsson GH388 pa rin ang gamit ko… :)

    • Dexter S

      Pwede naman patanggal ang antena nung 5110 e.  Yung sa akin pati casing pinalitan ko.  E di sa malayo mukha na siyang 3210!

  • Echuserang_Froglet

    mabuhay ang nokia!

    ibagsak ang negosyo ng apple at samsung. 

    • alberto

      sino pa anggusto mong mabagsak? Dapat negosyo ng mga pirated equipment, dvds, gadgets at iba pa ang mabagsak dahil hindi nagbabayad ng taxes mga iyan at walng o.r kundi pag bumili ka ay palstic na supot ang bigay.

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