Quantcast
Latest Stories

World’s top tech fair pins hopes on Asia, social media



BERLIN—The world’s biggest high-tech fair, the CeBIT, kicks off Tuesday, pinning its hopes on growing tech regions Asia and Africa and the hot topic of social media to beat competition from other high-profile fairs.

More than 4,000 exhibitors from some 70 countries are expected to set up shop in the northern German city of Hanover, about the same number as last year despite the weak economic environment, organizers said.

“CeBIT is becoming increasingly international as we see countries in Asia and Africa developing more and more into IT nations,” said Hartwig von Sass, a spokesman for organisers Deutsche Messe.

However, even with stable exhibitor numbers, the CeBIT is a far cry from its glory days at the height of the dot-com boom, when 8,000 firms would scrap for places in the hanger-like halls of the sprawling fair grounds.

CeBIT is battling competition from the swanky Consumer Electronics Show in Las Vegas and the just-finished Mobile World Congress in Barcelona but Sass insisted that Hanover was still top of the tree.

“No matter what other fair you look at, they’re all half as big as us,” said Sass, who said 350,000 visitors swarmed through the stands last year.

CeBIT is also the only fair catering to the whole IT sector rather than a specific part, he added, announcing that tech giants like IBM, Microsoft, SAP and Google would be present at this year’s event.

The IT industry enters the CeBIT in relatively bullish mood, with German industry group BITKOM forecasting in the run-up to the fair that global tech spending was poised to rise by 5.1 percent to 2.7 trillion euros ($3.5 trillion) this year.

This year’s CeBIT theme is “shareconomy”, the increasing trend of users sharing data and things, with examples being “carsharing” and of course social media sites like Facebook, Twitter and Instagram.

Several exhibits will be devoted to shifting the way office communications are run, moving from email — which some experts see as increasingly obsolete — to internal social media platforms.

Innovative ways to process vast amounts of data as well as the perennial issues of cloud computing — storing data remotely — and Internet security will also be major topics at this year’s event.

But as ever with the CeBIT, it is not all work and no play as there will be the usual display of head-spinning gadgets and pointless but fun applications to entertain the punters.

For those who despair of finding the right items in massive supermarkets, a firm has developed a trolley that communicates with the shelves, points the hapless shopper in the right direction and ticks things off the list.

And for the strains of daily life, a communications firm has created an app that gives you a read-out on your stress levels just from testing your voice.

Another firm has pioneered the must-have piece of furniture for those accused of being couch potatoes.

The chair measures weight, heart rate, blood pressure and other important health data and, if it doesn’t like what it sees, transforms into a rowing machine so you can shift a few pounds while you watch your favorite program.

While the fair officially throws open its doors on Tuesday, German Chancellor Angela Merkel will give the opening speech the night before along with Polish Prime Minister Donald Tusk

Poland is this year’s “partner country”, with around 150 Polish exhibitors expected to make the trip over the border.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

AFP: Abu Sayyaf group, not MILF, target of Basilan operation 4 mins elapsed First Fil-Am elected to Sierra Madre, Calif. city council 2 hours elapsed Filipino sweets and info served at UC Berkeley Spring Fest 2 hours elapsed Federer would skip tennis to be with wife, newborn 3 hours elapsed Milpitas, California kids wrap up a successful run of ‘The Wiz’ 3 hours elapsed Why Lucky has not bought an engagement ring for Angel 3 hours elapsed Derek more private with new girlfriend 3 hours elapsed ‘Community’ star happy with return of show’s creator 3 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Germany , Internet , IT , Social Media , Telecommunications



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  3. Philippines may watch ‘blood moon’ online
  4. Tech company: Change passwords or suffer ‘Heartbleed’
  5. Mommy Dionisia Pacquiao scores, takes over social media
  6. Another reason to quit social media this Holy Week: your safety
  7. IT technician found guilty of defrauding firm of P130,000
  8. Online-addicted man arrested over son’s death
  9. SSS to shut down website for Holy Week
  10. Filling the digital talent gap
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia Pacquiao scores, takes over social media
  3. Nude and so dangerous
  4. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  5. Memes flourish after Pacquiao victory
  6. Netizens react to Pacquiao’s victory over Bradley
  7. IT technician found guilty of defrauding firm of P130,000
  8. Philippines may watch ‘blood moon’ online
  9. Ireland’s wedding singer priest an Internet hit
  10. Samsung flagship smartphone goes on sale worldwide
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Why didn’t missing jet passengers use their cellphones?
  7. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  8. Russia tries to curb Crimean prosecutor’s Internet fame
  9. Memes flourish after Pacquiao victory
  10. Netizens thank Capa for Lee arrest

News

  • AFP: Abu Sayyaf group, not MILF, target of Basilan operation
  • Massive infra spending set
  • DOJ to NBI: Arrest Cedric Lee, 4 others
  • Metro residents brace for long, ‘dry’ spell
  • MMDA: Avoid Edsa, take alternate routes
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • Are your favorite malls open this Holy Week break?
  • Celebrate Easter Sunday at Buddha-Bar Manila
  • Moriones feast: A slow, steady transformation
  • Weaving ‘palaspas’ a tradition kept alive in Tayabas City
  • Finalists announced for best translated books
  • Entertainment

  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Mommy-daughter adventure continues
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Netizens welcome Japan’s visa-free travel plan
  • Advertisement
    Marketplace