Quantcast
Latest Stories

Facebook unveils its ‘home’ on Android phone



A man shows the smartphone photo sharing application Instagram on an Iphone on April 10, 2012 in Paris, one day after Facebook announced a billion-dollar-deal to buy the startup behind Instagram. The free mini-program lets people give classic looks to square photos using “filters” and then share them at Twitter, Facebook or other social networks. AFP FILE PHOTO/THOMAS COEX

SAN FRANCISCO – Facebook unveils its “home” on the Android smartphone Thursday, a move expected to tie the leading social network’s services tightly into mobile software.

Invitations to a press event at Facebook’s main campus in the Silicon Valley city of Menlo Park rekindled talk of a “Facebook phone,” but analysts say the social network wants to spread roots across the Android platform.

Facebook’s invitation says only: “Come See Our New Home On Android.”

Technology news site TechCrunch predicted the announcement would be a modified version of Android with “deep native Facebook functionality” on a phone made by Taiwan’s HTC.

Android, the free mobile operating system from Google, accounted for 51.2 percent of US smartphone sales in the three-month period ending in February, according to freshly-released survey results from Kantar Worldpanel ComTech.

Android added 5.9 percentage points from a year earlier, while Apple’s share fell 3.5 points to 43.5 percent.

Windows Phone, boosted by the new operating system introduced last year from Microsoft, increased its share to 4.1 percent.

Facebook has made a priority of following its more than one billion members onto smartphones and tablet computers, tailoring services and money-making ads for mobile devices.

“It is really clear from the stats and my own personal intuition that a lot of energy in the ecosystem is going to mobile, not desktop (computers),” Facebook co-founder Mark Zuckerberg said in September.

“That is the future.”

Zuckerberg rejected suggestions that Facebook would make its own smartphone, adamant that the company had no intention of stepping into the fiercely competitive handset hardware arena.

“Apple, Google, everyone builds phones — we are going in the opposite direction,” Zuckerberg said at the time.

“We want to build a system deeply integrated in every device people want to use.”

HTC forming an alliance with Facebook makes sense since the handset maker could capitalize on the social network’s marketing power in an Android arena dominated by Samsung, according to Silicon Valley analyst Rob Enderle.

“It is not so much a Facebook phone as imagined by Zuckerberg as it is a lifeline for HTC, which needs a champion device and got Facebook to back it,” Enderle said.

“The market has been gravitating toward Samsung,” the analyst continued. “This device is to take the emphasis back to HTC and provide them with a flagship phone that users can get excited about.”

If Facebook had been eager to build its own phone, it could have reached out to close partner Microsoft, which owns a small stake in the social network, Enderle reasoned.

A feature of Windows mobile software is integration with Facebook.

HTC is among the electronics companies that make Windows-powered smartphones, increasing likelihood that a Facebook-centric handset features a tie into the software titan’s Bing Internet search engine.

A Facebook-focused phone’s goal would be to make it intuitive to shop, search, post or do other tasks using the social network’s services.

“You will see a phone laid out to address the many ways that you can get into Facebook,” Enderle said.

“A main page with a Facebook feel and your news feed nicely displayed, and optimized to allow you to live in Facebook much like you live in iTunes when you are on the iPhone.”

If reports are correct, the device will help Facebook more easily connect with mobile users, and — importantly — deliver more ads in the fast-growing segment.

The research firm eMarketer said US mobile advertising spending grew 178 percent last year to $4.11 billion, a market that nearly tripled last year.

Google took more than half of those revenues, but Facebook’s share in growing: eMarketer said the social network accounted for 9.5 percent of mobile ad revenues in 2012 and is expected to take 13.2 percent this year.

In the mobile display market, however, Facebook is on top, projected to grab nearly $3 in $10 this year, the research firm said.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

Wawrinka beats Federer to win Monte Carlo Masters 17 mins elapsed Japan presents $57-B ‘dream plan’ to solve Metro congestion 1 hour elapsed Healing priest invites political leaders to join ‘prayer for nation’ 1 hour elapsed Tagle: Christ’s resurrection a message of hope to faithful 3 hours elapsed Aquino vows to intensify anti-corruption drive further 3 hours elapsed Rain or Shine grabs No.4, sends Ginebra to 8th 3 hours elapsed Unease in Vatican over cardinal’s luxury flat—report 3 hours elapsed Nepal calls off search for missing guides on Everest—official 4 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Android , Facebook , smartphones , Social network



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Nasa’s moon-orbiting robot crashes down
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens seethe over Aquino’s ‘sacrifice’ message
  4. Facebook rolls out ‘nearby friends’ feature
  5. Filipinos #PrayForSouthKorea
  6. Nokia recalls 30,000 chargers for Lumia 2520 tablet
  7. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  8. Netizens pay respects to Gabriel Garcia Marquez
  9. Taylor Swift tries video blogging, crashes into fan’s bridal shower
  10. Aquino may be ousted for cybercrime law, says lawmaker
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia Pacquiao scores, takes over social media
  3. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  4. Memes flourish after Pacquiao victory
  5. Netizens react to Pacquiao’s victory over Bradley
  6. IT technician found guilty of defrauding firm of P130,000
  7. Netizens seethe over Aquino’s ‘sacrifice’ message
  8. Philippines may watch ‘blood moon’ online
  9. Nude and so dangerous
  10. Online-addicted man arrested over son’s death
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  7. Russia tries to curb Crimean prosecutor’s Internet fame
  8. Memes flourish after Pacquiao victory
  9. Why didn’t missing jet passengers use their cellphones?
  10. Netizens thank Capa for Lee arrest

News

  • Healing priest invites political leaders to join ‘prayer for nation’
  • Tagle: Christ’s resurrection a message of hope to faithful
  • Aquino vows to intensify anti-corruption drive further
  • Unease in Vatican over cardinal’s luxury flat—report
  • Nepal calls off search for missing guides on Everest—official
  • Sports

  • Wawrinka beats Federer to win Monte Carlo Masters
  • Rain or Shine grabs No.4, sends Ginebra to 8th
  • Red-hot Alaska rips injury-depleted San Mig Coffee
  • Pacquiao courtesy call to Aquino set for Monday
  • Nick Calathes suspension a reminder of supplement risk
  • Lifestyle

  • Korean animation comes of age
  • Kristo gathers 100 artists
  • ‘Magkabilaan’ concert at Peta celebrates 20-year dance partnership
  • Philippine novelist wins US book award amid cancer and ‘Yolanda’
  • Taboan 2014 in Subic: A movable, moving literary feast
  • Entertainment

  • Easter musings
  • Solenn in shorts
  • Unmerry mix of attention-calling moves on ‘Mini-Me’ TV tilts
  • Persistence pays off for The 1975
  • Special section in LA fest for Filipino films
  • Business

  • BDO seen keen on bidding for Cocobank
  • Bataan freeport investment pledges up 1,302%
  • Golden Week
  • Bourse to woo Cebu stock mart investors
  • Supper power
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Japan presents $57-B ‘dream plan’ to solve Metro congestion
  • Tim Tebow’s charity hospital in Davao seen to open in 7 months
  • OFW died of Mers-CoV in Saudi Arabia, says family
  • Aquino, Obama to tackle US pivot to Asia during state visit
  • Asia seeks Obama’s assurance in territorial spats
  • Advertisement
    Marketplace