Quantcast
Latest Stories

Microsoft embraces a Google service for a change



SAN FRANCISCO — Microsoft’s disdain for Google doesn’t extend to all of its rival’s products.

In a rare bit of cooperation, Microsoft’s Outlook.com is giving users of its free email service the option of logging into Google Chat to exchange instant messages and engage in audio or video conversations.

The tie-in announced Tuesday represents an uneasy alliance in the midst of a typically contentious relationship between Microsoft Corp. and Google Inc.

Microsoft is framing its embrace of Google Chat as an example of how it’s trying to help connect people who rely on various services to interact with one another. Both Outlook.com and Google Chat are offered for free as way for Microsoft and Google to attract more online traffic to its advertising-supported services.

With the latest addition, Outlook.com accountholders will have three different ways to interact with their friends and family in real-time discussions. They have already been able to use Microsoft’s own Skype chat service and Facebook’s messaging service. Microsoft closed its Messenger chat service earlier this year as part of a switchover to Skype, which the company bought for $8.5 billion in 2011.

Even as it offers Google Chat to its Outlook.com users, Microsoft is warning consumers that Google’s search engine and other services can’t be trusted. The company has spending millions of dollars on a series of critical ads that began appearing online, in print and on television about six months ago.

Some of Microsoft’s recent advertising attacks have been aimed at Google’s Gmail, the foundation for Google Chat.

In a marketing campaign dubbed “Scroogled,” Microsoft lambastes Gmail for scanning the texts of emails to decipher what’s being discussed so ads on related topics can be displayed alongside the electronic conversations. While depicting Google as an obnoxious snoop, Microsoft’s ads urge people to switch to the less intrusive approach of Outlook.com.

Since the service’s debut nine years ago, Google has never tried to conceal that it uses computers to parse the discussions within Gmail correspondence.

No ads are shown in live discussions on Google Chat, but marketing messages can be displayed if the conversations are saved, according to Google’s policies. As it does with Gmail, Google’s computers scan the context of the saved chats to help pick out which ads to show.

That practice didn’t deter Outlook.com from linking up with Google Chat.

“We do not have any queasiness about adding Google Chat,” said Dharmesh Mehta, Outlook.com’s senior director. “We think it’s important to give people choice so they can make their email more personal. It also gives people one more reason to switch from Gmail to Outlook.com.”

Microsoft believes it already has dented Gmail since it converted its Hotmail.com users and other email accounts operated under other domain names, such as MSN.com, to Outlook.com earlier this year.

The company, which is based in Redmond, Wash., says it now has about 400 million Outlook.com users. That’s up from about 360 million users of Outlook.com and the Microsoft’s other webmail services three months ago.

Google, which is based in Mountain View, California, says it has more than 425 million Gmail users.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

22 houses destroyed, 3 hurt as violent wind storm hits village 41 mins elapsed 242 out of 438 pass board tests for chemical engineers 1 hour elapsed Reckless driver endangered lives of Aquino, entourage–report 1 hour elapsed Oil prices to go up on supply concerns, optimism on US rebound 1 hour elapsed QC woman who flew in from Middle East tests negative for MERS-CoV 1 hour elapsed DFA, DOH urge OFWs not to panic over MERS-Cov 1 hour elapsed 5 OFWs from Negros quarantined for MERS-CoV tests 1 hour elapsed Release of village chief’s truck caught carrying illegal logs slammed 1 hour elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Google , infotech , Microsoft



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. PH has slowest internet in Southeast Asia
  2. Netizens seethe over Aquino’s ‘sacrifice’ message
  3. Nintendo’s trailblazing Game Boy marks 25th anniversary
  4. Nasa’s moon-orbiting robot crashes down
  5. Did Deniece Cornejo lambast Vhong Navarro on social media?
  6. SKY says ‘malicious third parties’ caused internet access problems
  7. Netizens pay respects to Gabriel Garcia Marquez
  8. Facebook rolls out ‘nearby friends’ feature
  9. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  10. Taylor Swift tries video blogging, crashes into fan’s bridal shower
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  3. Mommy Dionisia Pacquiao scores, takes over social media
  4. Netizens seethe over Aquino’s ‘sacrifice’ message
  5. IT technician found guilty of defrauding firm of P130,000
  6. Netizens react to Pacquiao’s victory over Bradley
  7. Memes flourish after Pacquiao victory
  8. Philippines may watch ‘blood moon’ online
  9. Online-addicted man arrested over son’s death
  10. Nasa’s moon-orbiting robot crashes down
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  7. Russia tries to curb Crimean prosecutor’s Internet fame
  8. Memes flourish after Pacquiao victory
  9. Netizens thank Capa for Lee arrest
  10. Filipino artist copies piece from digital art

News

  • 22 houses destroyed, 3 hurt as violent wind storm hits village
  • 242 out of 438 pass board tests for chemical engineers
  • Reckless driver endangered lives of Aquino, entourage–report
  • 5 OFWs from Negros quarantined for MERS-CoV tests
  • Release of village chief’s truck caught carrying illegal logs slammed
  • Sports

  • Jackson finds second wind to push Meralco past Rain or Shine
  • NLEX fights off Derulo Accelero to remain unbeaten
  • Mayweather diehard Bieber eats pride, poses with Pacquiao for photo op
  • Power Pinays rip Singapore to enter quarters in Asian volley tilt
  • PBA D-League: Waves edge skidding Superchargers
  • Lifestyle

  • Miss America: Don’t suspend teen over prom invite
  • Transitions and resurrection in the performing arts
  • ‘Archaeology tour’ of Cebu’s heritage of faith
  • Historic Fort Bonifacio tunnel converted into a septic tank
  • ‘Imports’ from London, and play of the year
  • Entertainment

  • Arrest warrants out vs. Deniece Cornejo, Cedric Lee, et al over serious illegal detention
  • Lindsay Lohan says she had a miscarriage
  • Discovery network cancels Everest jump
  • ‘Captain America’ stays strong atop US box office
  • Easter musings
  • Business

  • Oil prices to go up on supply concerns, optimism on US rebound
  • Century Pacific Food sets IPO price at P13.75 per share
  • Oil prices down in quiet Asian trade
  • Asian shares mixed in holiday-thinned trade
  • BDO seen keen on bidding for Cocobank
  • Technology

  • PH has slowest internet in Southeast Asia
  • Nintendo’s trailblazing Game Boy marks 25th anniversary
  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Opinion

  • Gigi’s home
  • Palace stonewalls on MRT inquiry
  • Couple of things too
  • There is plenty of water behind Wawa Dam
  • Triduum thoughts of a young boy
  • Global Nation

  • QC woman who flew in from Middle East tests negative for MERS-CoV
  • DFA, DOH urge OFWs not to panic over MERS-Cov
  • Balikatan could spoil peace talks, says militant group
  • DFA officers hold workshop on aiding human traffic victims
  • Canada in communication with PH on toxic wastes
  • Advertisement
    Marketplace