Quantcast

Greenlining Institute releases social media strategy toolkit



Screengrab from http://greenlining.org/publications/2013/art-listening-social-media-toolkit-nonprofits/

BERKELEY—After learning the hard way what does and doesn’t work in social media, The Greenlining Institute has channeled its experience into a new guide for nonprofit groups, The Art of Listening: Social Media Toolkit for Nonprofits, whose lead author is Filipino-American J.C. De Vera.

The new guide is designed to be useful for small nonprofits seeking to make an impact with limited staff and resources, as well as for larger organizations.

“We started out in social media the way lots of organizations do, thinking we could just throw a few posts on Facebook and Twitter and it would take care of itself,” said Greenlining Institute Communications Director Braelan Murray. “We quickly learned that you need to think strategically, just like with any other form of communications.”

The toolkit walks readers step-by-step through the process of building a social media strategy, from how to design goals and objectives through the nuts and bolts of identifying buzzwords and influencers to constructing tweets and Facebook posts, all the way to troubleshooting and damage control. The toolkit is filled with examples and illustrations and includes an extensive glossary and resource list.

“To use social media effectively takes thought and planning, but the paradox is that social media can also be a lot like a conversation with a friend,” said lead author De Vera, Greenlining’s communications coordinator.

“No one likes to be with someone who always talks and never listens. We’ve tried to make the process of listening and engaging via social media as simple and user-friendly as possible, so that even small organizations or those without large budgets can use these tools thoughtfully and effectively.”








Recent Stories:

‘Lust, Caution’ actress Tang marries in Sweden 1 hour elapsed Britain helping protect MH17 victims against fraud 2 hours elapsed Muslims ready to forgive senators in plunder case 2 hours elapsed Japan volcanic isle smoldering and growing 3 hours elapsed Japan rejects UN watchdog’s call on ‘comfort women’ 3 hours elapsed FIFA rejects calls to strip Russia of World Cup 3 hours elapsed Binay hit for questioning DAP allocation for stem cell research 4 hours elapsed Budget flexibility not impaired by DAP ruling, says ex-treasurer 4 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
Advertisement
Marketplace