Quantcast
Latest Stories

Greenlining Institute releases social media strategy toolkit



Screengrab from http://greenlining.org/publications/2013/art-listening-social-media-toolkit-nonprofits/

BERKELEY—After learning the hard way what does and doesn’t work in social media, The Greenlining Institute has channeled its experience into a new guide for nonprofit groups, The Art of Listening: Social Media Toolkit for Nonprofits, whose lead author is Filipino-American J.C. De Vera.

The new guide is designed to be useful for small nonprofits seeking to make an impact with limited staff and resources, as well as for larger organizations.

“We started out in social media the way lots of organizations do, thinking we could just throw a few posts on Facebook and Twitter and it would take care of itself,” said Greenlining Institute Communications Director Braelan Murray. “We quickly learned that you need to think strategically, just like with any other form of communications.”

The toolkit walks readers step-by-step through the process of building a social media strategy, from how to design goals and objectives through the nuts and bolts of identifying buzzwords and influencers to constructing tweets and Facebook posts, all the way to troubleshooting and damage control. The toolkit is filled with examples and illustrations and includes an extensive glossary and resource list.

“To use social media effectively takes thought and planning, but the paradox is that social media can also be a lot like a conversation with a friend,” said lead author De Vera, Greenlining’s communications coordinator.

“No one likes to be with someone who always talks and never listens. We’ve tried to make the process of listening and engaging via social media as simple and user-friendly as possible, so that even small organizations or those without large budgets can use these tools thoughtfully and effectively.”


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

John Paul relics abound: Bloodied shirt, unwashed fork… 4 mins elapsed Senator hopes PH will also get same vow 43 mins elapsed Nielsen sees car buying boom in the Philippines 53 mins elapsed HK victims to get P115M; traders raised money 1 hour elapsed Smooth Edsa ride up in 2 years, but… 2 hours elapsed Marinduque: Visiting the ‘palm of the ocean’ 2 hours elapsed How author of best-seller exposed ‘one percent’ economic elite 2 hours elapsed First at Vatican in 60 years 2 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: guide , how-to , nonprofit , Social Media , Strategy



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Mark Caguioa lambasts Ginebra teammates on Twitter
  2. ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  3. No truth to viral no-visa ‘chronicles’
  4. Nokia to be named Microsoft Mobile
  5. Senator wants to probe PH slow Internet connection
  6. Bam Aquino becomes Master Splinter’s son after Wiki hack
  7. Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  8. New York police Twitter campaign backfires badly
  9. PH has slowest internet in Southeast Asia
  10. Did Deniece Cornejo lambast Vhong Navarro on social media?
  1. Mark Caguioa lambasts Ginebra teammates on Twitter
  2. PH has slowest internet in Southeast Asia
  3. Senator wants to probe PH slow Internet connection
  4. Enrile in Masters of the Universe, Lord of the Rings?
  5. Nokia to be named Microsoft Mobile
  6. Did Deniece Cornejo lambast Vhong Navarro on social media?
  7. Netizens seethe over Aquino’s ‘sacrifice’ message
  8. ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  9. Facebook rolls out ‘nearby friends’ feature
  10. Nasa’s moon-orbiting robot crashes down
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mark Caguioa lambasts Ginebra teammates on Twitter
  7. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  8. PH has slowest internet in Southeast Asia
  9. Russia tries to curb Crimean prosecutor’s Internet fame
  10. Memes flourish after Pacquiao victory

News

  • John Paul relics abound: Bloodied shirt, unwashed fork…
  • Name names, Lacson told
  • Smooth Edsa ride up in 2 years, but…
  • Obama: US will defend Japan vs China
  • Santiago accuses Lacson of fronting for Enrile, Gigi Reyes
  • Sports

  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Lifestyle

  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Denims that keep you cool–literally
  • Entertainment

  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • OMB exec’s assurance: We work 24/7
  • Business

  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Gaming stocks gain, PSEi eases on profit-taking
  • Cebu Pacific flew 3.74M passengers as of March
  • Technology

  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • Senator hopes PH will also get same vow
  • HK victims to get P115M; traders raised money
  • Afghan hospital guard kills 3 US doctors, including Fil-Am pediatrician
  • Career diplomat is new PH consul general in Los Angeles
  • US4GG: Aquino should ask Obama for TPS approval, drone technology
  • Advertisement
    Marketplace