MRM MCCann Worldgroup PH is Digital Agency of the Year again
MANILA, Philippines – Does lightning strike twice at the same spot? Apparently, it does as MRM MWG Philippines wins Digital Agency of the year for the second consecutive time.
In 2012, the agency successfully led the industry in winning awards, growing new business and boosting credibility for the under-utilized digital discipline to become a marketing pillar that clients would invest on.
By 2013, as new digital shops have followed suit, the true test of MRM’s leadership, according to MRM Managing Director Manny Fernando “is to not just stay ahead of the curve, we had to innovate and quickly identify new opportunities in a constantly evolving digital landscape.”
And changing meant creating these innovations that earned Campaign Asia’s elusive AOY nod:
* MRM Social Command, the country’s most sophisticated real-time consumer engagement and reputation management center which uses a programmatic social approach to track, listen and analyze what consumers say about a brand
* Multiscreen Marketing Platform, a special tool that tracks customers’ interaction with different brand assets across multiple screens and devices
* Digital Valuation and Attribution (DIVA) model, the only framework in the country that directly plots digital efforts to business ROI
Fernando adds it was difficult to outdo the 2012 revenue performance, “to win Agency of the Year again, we had to surpass the phenomenal 168% growth we had last year. And we did.” Much of this growth came from new business wins from Philippine Airlines, Unilever, Unilab, to name a few.
For the second year in a row, the agency also posted 100% client retention rate of key clients such as Coca-Cola and Nestle which have been in the forefront of digital excellence, proving the effectiveness of MRM methodologies and creative campaigns that increased client confidence in the digital discipline.
MRM also attracted new talent and expanded the team, bringing in deeper management experience and key specialist additions in mobile, product development, digital strategy and big data experts in the talent pool, growing from less than 50 people to 80 employees in 2013.
The agency also won numerous digital effectiveness awards, with a total of 1 Silver and 3 bronzes from New York AMEs; 2 silvers, 3 bronzes and the Effectiveness Agency of the Year for Tambuli; and 5 silvers and 2 bronzes, the biggest IMMAP Boomerang haul in history.
Fernando also notes that it hasn’t been easy, with the management transition early part of 2013, as well as experiencing unfortunate tragic events with key personnel. “That is why we are doubly honored to be named Digital Agency of the Year again. Despite the trials, we have gained the nod of the most respected clients, marketers and creatives. That’s a testament to the hard work and dedication of MRM Manila in helping clients transform their brands into digital media. This is a sweet validation of the strength, resolve and dedication of MRM Manila’s drive for excellence.” (advt)
