Google expands speedy news page program | Inquirer Technology

Google expands speedy news page program

/ 03:04 PM April 21, 2016

Google

AP FILE PHOTO

WASHINGTON — Google announced Wednesday an expansion of its program which delivers sped-up versions of news stories to smartphones and other devices.

The Accelerated Mobile Pages (AMP) project, which aims to make Google a key hub for news and challenge rivals like Facebook and Twitter, was implemented in mobile search results earlier this year.

ADVERTISEMENT

On Wednesday, the program came to all Google platforms including its Google News apps for Apple and Android devices.

FEATURED STORIES

“In the few months since AMP launched, thousands of publishers have embraced this new format and are regularly publishing AMP-versions of their content,” said Maricia Scott, engineering director of Google News, in a blog post.

Like Facebook’s “Instant Articles,” the Google project aims to bring a better experience to news readers by loading mobile pages faster than most news websites.

“Our tests have shown that AMP documents load an average of four times faster and use 10 times less data than the equivalent non-AMPed result,” Scott said.

“In many cases these stories will load instantly. That adds up to a win for publishers and users.”

The Google apps will show a “carousel” of key headlines and stories of the day, with the AMP articles labeled with a bolt icon.

“That way, users can know these will be fast even before they click,” Scott said.

ADVERTISEMENT

Partners with Google AMP include hundreds of news organizations in the United States and around the world.

“Today’s news is a sign that publishers may want to adopt AMP if they want a greater share of the referral traffic from Google News,” said Benjamin Mullin of the Poynter Institute.

“Although Google includes non-AMP enabled websites and articles in its results, the web giant has publicly stated that loading speed is a factor in determining which stories surface higher on the page.”

RELATED STORIES

Google PH launches Street View

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

College student finds glitch to own Google site, gets $12K

TOPICS: Accelerated Mobile Pages, Google, Media, Social Media
TAGS: Accelerated Mobile Pages, Google, Media, Social Media

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.