Quantcast
Latest Stories

A temptation netizens may not resist



A conference attendee handles Toshiba Ultrabook on display at the Intel booth at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 10, 2012 in Las Vegas, Nevada. AFP File Photo

MANILA, Philippines — What would you do for an “Ultrabook” computer? This is the question Intel Corporation asks in Ultrabook™ Temptations, a series of six light-hearted experiments filmed in six cities across four countries and posted on YouTube Friday.

Sleek and stylish, Ultrabooks are a new category of computers — the next generation of mobile computing that are thinner, lighter and more responsive than traditional laptops, yet just as powerful and secure.

“People are drawn to Ultrabooks. When you see one, you just want one,” said Claudine Pache, digital marketing manager for Intel Australia and New Zealand.

“We created the ‘Ultrabook Temptations’ to see just how far people would go to get their hands on an Ultrabook.”

The six experiments, filmed in Australia, Indonesia and Thailand, set out to explore the depth of human emotions that surround these objects of desire.

The experiments were “temptations” for consumers, encouraging them to go a little beyond their everyday comfort zone to earn the chance to become the proud owner of a sleek Ultrabook.

The experiments were filmed spontaneously in an effort to introduce Ultrabooks and were available for viewing by an online audience.

In “Daring Temptation” for example, an Ultrabook is installed in a display case near a busy area with the simple instruction to “Smash Glass to Win Ultrabook” and a small hammer.

Would commuters prove daring enough to smash the glass in public and claim the prize?

According to Jayant Murty, Intel’s Asia Pacific director of brand strategy and integrated marketing, “Beauty is in the eye of the beholder. Sometimes product stories are best told through the eyes of our prospective consumers. We hope that seeing the videos will stir up enough interest to go look for Ultrabooks at your nearest computer store.”

By the end of the year, Intel expects more than 75 designs in market and that Ultrabooks will become mainstream devices.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

DoH denies Filipino nurse no longer positive for MERS virus 40 mins elapsed EXO postpones release of mini album ‘Overdose’ 41 mins elapsed Suspected militant, son killed in Thailand’s south 1 hour elapsed Iran mother spares life of son’s killer after campaign 1 hour elapsed Japan to hunt fewer whales in Pacific this season 1 hour elapsed Deal brings no immediate change to eastern Ukraine 1 hour elapsed China says one-fifth of its farmland is polluted 1 hour elapsed Pakistani madrassa names library after Bin Laden 1 hour elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: consumer issues , Information and Technology , Intel , Internet , IT , ultrabook , Youtube

  • legrandcharles

    This would have been “hot” in 2008! A true temptation a netizen may not resist in 2012 is a… tablet, not a rebranded netbook.

  • AntiAko

    I have one and I couldn’t imagine myself having a thicker notebook… there’s no turning back for me on ultrabooks…

    • http://civilservice.boxpinoy.com/civilserviceexam.php Theodore Bagwell

      How about price and performance ?

      Ano ang postive/negative comment mo sa kanya?



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Netizens seethe over Aquino’s ‘sacrifice’ message
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Facebook rolls out ‘nearby friends’ feature
  4. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  5. Taylor Swift tries video blogging, crashes into fan’s bridal shower
  6. Filipinos #PrayForSouthKorea
  7. Nokia recalls 30,000 chargers for Lumia 2520 tablet
  8. Tech company: Change passwords or suffer ‘Heartbleed’
  9. Mommy Dionisia Pacquiao scores, takes over social media
  10. DOF: Tagaytay, QC best at handling funds
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia Pacquiao scores, takes over social media
  3. Nude and so dangerous
  4. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  5. Memes flourish after Pacquiao victory
  6. Netizens react to Pacquiao’s victory over Bradley
  7. IT technician found guilty of defrauding firm of P130,000
  8. Philippines may watch ‘blood moon’ online
  9. Samsung flagship smartphone goes on sale worldwide
  10. Heartbleed bug and what you need to know
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  7. Why didn’t missing jet passengers use their cellphones?
  8. Russia tries to curb Crimean prosecutor’s Internet fame
  9. Memes flourish after Pacquiao victory
  10. Netizens thank Capa for Lee arrest

News

  • Suspected militant, son killed in Thailand’s south
  • Iran mother spares life of son’s killer after campaign
  • Japan to hunt fewer whales in Pacific this season
  • Deal brings no immediate change to eastern Ukraine
  • China says one-fifth of its farmland is polluted
  • Sports

  • Pacquiao shorts in Bradley fight sold for P1.7M in LA auction
  • Ryu pitches Dodgers past Giants
  • Alonso sets the pace in Chinese GP practice
  • Heat seek Three-peat but Spurs, Pacers top seeds
  • Can Spurs get back at Heat? Can they survive West?
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • EXO postpones release of mini album ‘Overdose’
  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Whoopi Goldberg debuts as marijuana columnist
  • ‘X-men’ director accused of sex assault on teen boy
  • Business

  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Barbie doll has a problem
  • Oil prices mixed ahead of long Easter weekend
  • Technology

  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • DoH denies Filipino nurse no longer positive for MERS virus
  • WHO warns vs spread of MERS-Cov, urges vigilance in taking precautions
  • Last call for nominations to ’14 Presidential Awards
  • San Francisco business coalition slams proposed tax on sugary drinks
  • A ‘time-travel’ production of ‘Les Miserable’ at Stanford
  • Advertisement
    Marketplace