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A partnership for the next step in ‘PC revolution’

By: - NewsLab Lead / @MSantosINQ
/ 11:32 AM March 26, 2012

MANILA, Philippines — In the world of mobile computers, two features stand above everything else: battery life and Internet connectivity.

Everything else follows.

Ricky Banaag, Intel Philippines Country Manager, gives the figures on Filipino's Digital Consumption. Photo courtesy of Intel Philippines

A partnership between worldwide computer processor manufacturer, Intel Philippines, and one of the country’s telecommunications service providers, Philippine Long Distance Telephone (PLDT) Company, aim to kickstart the computer revolution by providing battery life and Internet connectivity and more.


“What we are seeing today is the next step in the PC Revolution,” Uday Marty, the newly appointed Intel Director for South East Asia, said in an interview during the event March.

PLDT launched its PLDT WiFi Zones that would give its subscribers the  same strong connections that they have at home while Intel launched its Ultrabook laptop PCs that would give users longer battery life for greater mobility and better performance and security for better dependability.

There are currently more than 2,500 PLDT WiFi Zones all over the Metro and also in Cebu and Baguio cities. The WiFi Zones uses a dedicated line to provide fast and unlimited internet connection to PLDT myDSL subscribers for an additional P150 to their monthly service fee. PLDT landline subscribers pay an additional P300.

Ultrabooks are a new computer platform that is expected to change the standard for laptop computers with its “best-in-class performance, improved responsiveness, improved battery life, built-in security features, and a thin, elegant, lightweight design.”

“Intel’s partnership with PLDT addresses a new era of computing experience that is underway, and ensures that the consumer’s expectations for a secure, mobile and powerful device are met through the Ultrabook,” Ricky Banaag, Intel Philippines Country Manager, said in their statement.

Through their partnership, they want to address the growing need of Filipinos to connect and remain on the go.

Digital Consumers

Banaag said in a presentation that Filipinos were very enthusiastic digital consumers with an estimated 32 million Filipinos connected to the Internet.


He also said that an estimated 26 million Filipinos were active in the popular social networking site Facebook, while there was an estimated 11 million online gamers.

PLDT's Retail Business Group Head, Dan Ibarra, and Intel's South East Asia director, Uday Marty, establish connection to seal their partnership. Photo courtesy of Intel Philippines

Filipinos are also ranked first when it comes to online video consumption and fourth when it comes to blog activity.

On twitter, there is an estimated 5.1 million Filipino twitter users, amounting to almost 16.1 percent of the total number of twitter users worldwide, making the Philippines the 4th largest market in Asia.

“With social media usage and content consumption quickly becoming and indispensable part of people’s daily lives, the collaboration between Intel and PLDT will expand opportunity for continued innovation in these areas, as they work towards increased computing performance and seamless wireless connections,” Intel said in their statement.

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TAGS: Computers, Intel, Internet, IT, PLDT, technology
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