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CMO Mobile Summit 2014: Dig deeper into the future of marketing

CMO Mobile Summit

The International Institute of Digital Marketing (IIDM), in partnership with Mobext, the Philippines’ leading mobile marketing agency, proudly introduces the country’s premiere mobile marketing event, the 2014 CMO Mobile Summit.

Posted: October 22nd, 2014 in Latest Technology Stories | Read More »

Measure the numbers well

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“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway,” writes Geoffrey Moore, noted American organizational theorist, management and consultant.

Posted: October 10th, 2014 in Infotech,Latest Technology Stories | Read More »

Building your online community

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Around 15 years ago, online customer engagement means making the customer sign a feedback form or join a topical conversation in online forums.

Posted: October 8th, 2014 in Latest Technology Stories,Social Media | Read More »

Technographics

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Aside from the staple demographics and psychographics, marketers today evaluate their target consumers’ technographics more than ever.

Posted: September 23rd, 2014 in Latest Technology Stories | Read More »

Data analytics: Job of the future

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“The value of data has skyrocketed in digital. It has become the lifeblood of ad serving and social networks,” writes Anton Gonsalves, information and technology columnist for  Information Week. Citing a recent International Data Corporation report, he says that by 2020, the annual amount of digital data created, replicated and consumed will total more than […]

Posted: September 15th, 2014 in Latest Technology Stories | Read More »

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