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Keep happy customers

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“eCRM is Customer Relationship Management on steroids,” says Lawrence Villegas, director of Digital CRM for Arc Worldwide Philippines. “It maximizes the use of digital tools to enable efficient and effective management of customer relationships.”

Posted: October 29th, 2014 in Latest Technology Stories | Read More »

CMO Mobile Summit 2014: Dig deeper into the future of marketing

CMO Mobile Summit

The International Institute of Digital Marketing (IIDM), in partnership with Mobext, the Philippines’ leading mobile marketing agency, proudly introduces the country’s premiere mobile marketing event, the 2014 CMO Mobile Summit.

Posted: October 22nd, 2014 in Latest Technology Stories | Read More »

Measure the numbers well

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“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway,” writes Geoffrey Moore, noted American organizational theorist, management and consultant.

Posted: October 10th, 2014 in Infotech,Latest Technology Stories | Read More »

Building your online community

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Around 15 years ago, online customer engagement means making the customer sign a feedback form or join a topical conversation in online forums.

Posted: October 8th, 2014 in Latest Technology Stories,Social Media | Read More »

Technographics

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Aside from the staple demographics and psychographics, marketers today evaluate their target consumers’ technographics more than ever.

Posted: September 23rd, 2014 in Latest Technology Stories | Read More »

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