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Tips for effective e-mail marketing

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In 1972, Ray Tomlinson invented the email while working for Bolt Beranek and Newman as one of ARPANET’s contractors. In 1975, John Vital created a software to organize emails and by 1976, the email had been equipped with features we use today. Throughout the years, its use for personal correspondence changed. Businesses tapped into it as a marketing tool and it continues to be an effective one at that, and so email marketing was born.

Posted: July 21st, 2014 in Featured Gallery,Headlines,Latest Technology Stories | Read More »

The power of social media marketing

Social Media Marketing

In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.

Posted: July 10th, 2014 in Latest Technology Stories,Social Media | Read More »

PH is fastest growing Internet audience

PHL - Fastest Growing Internet Audience

“The Philippines is the fastest growing Internet audience in the world,” says Singapore-based social media manager Jonathan See in a recent social media marketing lecture.

Posted: June 23rd, 2014 in Internet,Latest Technology Stories,Social Media | Read More »

Signs of the Times: What digital marketing can do for your business?

sign of the times

In a recent infographic by Digital Marketing Philippines, internet marketer and SEO expert Jorge Gregorio outlines the reasons why small and business enterprises should use digital marketing to expand the business.

Posted: June 13th, 2014 in Internet,Latest Technology Stories | Read More »

Digital media buying 101

Digital Media Buying 101

Digital Media Buying or the purchase of digital media advertising real estate at an optimal placement and price can be D.I.Y. (do-it-yourself) for small- to medium-scale enterprise scrimping on hiring a digital ad agency or digital marketing consultant.

Posted: June 6th, 2014 in Latest Technology Stories | Read More »

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