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Measure the numbers well

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“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway,” writes Geoffrey Moore, noted American organizational theorist, management and consultant.

Posted: October 10th, 2014 in Infotech,Latest Technology Stories | Read More »

Building your online community

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Around 15 years ago, online customer engagement means making the customer sign a feedback form or join a topical conversation in online forums.

Posted: October 8th, 2014 in Latest Technology Stories,Social Media | Read More »

Technographics

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Aside from the staple demographics and psychographics, marketers today evaluate their target consumers’ technographics more than ever.

Posted: September 23rd, 2014 in Latest Technology Stories | Read More »

Data analytics: Job of the future

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“The value of data has skyrocketed in digital. It has become the lifeblood of ad serving and social networks,” writes Anton Gonsalves, information and technology columnist for  Information Week. Citing a recent International Data Corporation report, he says that by 2020, the annual amount of digital data created, replicated and consumed will total more than […]

Posted: September 15th, 2014 in Latest Technology Stories | Read More »

Native advertising basics

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In the worldwide web landscape, another digital marketing byword has taken shape. It’s called native advertising and it actually sounds more sophisticated than it should.

Posted: August 12th, 2014 in Headlines,Internet,Latest Technology Stories | Read More »

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