In the recent social media marketing talk at of the Certified Digital Marketer (CDM) Program, Jason Cruz, Director of Community Management of MRM Worldwide Manila stresses the importance of an online community manager whose personality fits the brand’s social media persona.
Choosing the right domain name, the unique URL or address of particular website that defines itself from the World Wide Web, is harder than most people think.
“eCRM is Customer Relationship Management on steroids,” says Lawrence Villegas, director of Digital CRM for Arc Worldwide Philippines. “It maximizes the use of digital tools to enable efficient and effective management of customer relationships.”
The International Institute of Digital Marketing (IIDM), in partnership with Mobext, the Philippines’ leading mobile marketing agency, proudly introduces the country’s premiere mobile marketing event, the 2014 CMO Mobile Summit.
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway,” writes Geoffrey Moore, noted American organizational theorist, management and consultant.