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The rise of the hybrid PR

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The digital public relations professional is a hybrid profession that fuses both the traditional PR/Communications department with Marketing and Advertising and armed it with digital tools.

Posted: November 24th, 2014 in Featured Gallery | Read More »

What it takes to be an online community manager

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In the recent social media marketing talk at of the Certified Digital Marketer (CDM) Program, Jason Cruz, Director of Community Management of MRM Worldwide Manila stresses the importance of an online community manager whose personality fits the brand’s social media persona.

Posted: November 18th, 2014 in Latest Technology Stories | Read More »

What’s in a domain name

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Choosing the right domain name, the unique URL or address of particular website that defines itself from the World Wide Web, is harder than most people think.

Posted: November 13th, 2014 in Latest Technology Stories | Read More »

Keep happy customers

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“eCRM is Customer Relationship Management on steroids,” says Lawrence Villegas, director of Digital CRM for Arc Worldwide Philippines. “It maximizes the use of digital tools to enable efficient and effective management of customer relationships.”

Posted: October 29th, 2014 in Latest Technology Stories | Read More »

CMO Mobile Summit 2014: Dig deeper into the future of marketing

CMO Mobile Summit

The International Institute of Digital Marketing (IIDM), in partnership with Mobext, the Philippines’ leading mobile marketing agency, proudly introduces the country’s premiere mobile marketing event, the 2014 CMO Mobile Summit.

Posted: October 22nd, 2014 in Latest Technology Stories | Read More »

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