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Native advertising basics

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In the worldwide web landscape, another digital marketing byword has taken shape. It’s called native advertising and it actually sounds more sophisticated than it should.

Posted: August 12th, 2014 in Headlines,Internet,Latest Technology Stories | Read More »

Golden rule of social media: Don’t be too serious

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We Are Social agency reported last February that Filipinos spend an average of 6.2 hours surfing the web, the highest online usage in the APAC region.

Posted: August 5th, 2014 in Infotech,Latest Technology Stories,Social Media | Read More »

Tips for effective e-mail marketing

In 1972, Ray Tomlinson invented the email while working for Bolt Beranek and Newman as one of ARPANET’s contractors. In 1975, John Vital created a software to organize emails and by 1976, the email had been equipped with features we use today. Throughout the years, its use for personal correspondence changed. Businesses tapped into it as a marketing tool and it continues to be an effective one at that, and so email marketing was born.

Posted: July 21st, 2014 in Featured Gallery,Headlines,Latest Technology Stories | Read More »

The power of social media marketing

Social Media Marketing

In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.

Posted: July 10th, 2014 in Latest Technology Stories,Social Media | Read More »

PH is fastest growing Internet audience

PHL - Fastest Growing Internet Audience

“The Philippines is the fastest growing Internet audience in the world,” says Singapore-based social media manager Jonathan See in a recent social media marketing lecture.

Posted: June 23rd, 2014 in Internet,Latest Technology Stories,Social Media | Read More »

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