Quantcast
Home » byline

Data analytics: Job of the future

140915_CDM_01

“The value of data has skyrocketed in digital. It has become the lifeblood of ad serving and social networks,” writes Anton Gonsalves, information and technology columnist for  Information Week. Citing a recent International Data Corporation report, he says that by 2020, the annual amount of digital data created, replicated and consumed will total more than […]

Posted: September 15th, 2014 in Latest Technology Stories | Read More »

Native advertising basics

140812_CDM_01

In the worldwide web landscape, another digital marketing byword has taken shape. It’s called native advertising and it actually sounds more sophisticated than it should.

Posted: August 12th, 2014 in Headlines,Internet,Latest Technology Stories | Read More »

Golden rule of social media: Don’t be too serious

140805_CDM_01

We Are Social agency reported last February that Filipinos spend an average of 6.2 hours surfing the web, the highest online usage in the APAC region.

Posted: August 5th, 2014 in Infotech,Latest Technology Stories,Social Media | Read More »

Tips for effective e-mail marketing

140721_CDM_Photo_01

In 1972, Ray Tomlinson invented the email while working for Bolt Beranek and Newman as one of ARPANET’s contractors. In 1975, John Vital created a software to organize emails and by 1976, the email had been equipped with features we use today. Throughout the years, its use for personal correspondence changed. Businesses tapped into it as a marketing tool and it continues to be an effective one at that, and so email marketing was born.

Posted: July 21st, 2014 in Featured Gallery,Headlines,Latest Technology Stories | Read More »

The power of social media marketing

Social Media Marketing

In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.

Posted: July 10th, 2014 in Latest Technology Stories,Social Media | Read More »

Advertisement

News

  • Bad weather forces cancellation of six domestic flights
  • Ombudsman: I’m not Aquino’s lapdog
  • Binay skirts corruption allegations in speech at mining conference
  • Mayon spews lava, evacuations rushed
  • How will Aquino listen to his bosses on ‘second coming’?
  • Sports

  • Pacquiao undergoing ‘light’ training for now, says trainer
  • Philippines climbs to world No. 31 in latest Fiba Rankings
  • Kiefer Ravena: MVP award meaningless without UAAP title
  • Ateneo’s Kiefer Ravena wins UAAP Season 77 MVP
  • Paul Lee talks with Yeng Guiao; Salud warns player-agents
  • Lifestyle

  • SF Asian Arts Museum sets event for Fil-Am heritage month
  • ‘Impression West Lake:’ visual magic in a place where dream never ends
  • Jia Santos-Estrella showcases windows as art at Pinto Art Museum
  • Big discounts on kiddie clothes sale
  • New technology checks air pollution for healthy family living
  • Entertainment

  • Deniece Cornejo stays in jail
  • Men’s magazine slams leak of Ellen Adarna nude photos
  • Deniece Cornejo posts bail, to be released Wednesday
  • Leonardo DiCaprio named UN Messenger of Peace
  • Selfie by remote
  • Business

  • Dollar holds firm ahead of US Federal Reserve meeting
  • SMC still keen on taking to the skies
  • Emperador bringing Scotch whisky to Asia
  • Aquino declares Batangas, Subic extensions of Manila port
  • US stocks gain on reports of new Chinese stimulus
  • Technology

  • Are journalists equipped with the right skills?
  • Number of websites explodes past a billion (and counting)
  • New Apple mobile software arrives Wednesday
  • Internet service getting faster, telcos tell Senate
  • Your (online) life after death
  • Opinion

  • Rot in the system
  • Books and privacy
  • Why is LRT common station 6 cities away?
  • Hope springs eternal
  • RPRH law is everyone’s mandate
  • Global Nation

  • Aquino arrives in Paris
  • Aquino defends his administration’s human rights record
  • Filipinos not hostile toward Chinese in PH—Palace
  • PH ‘quasi-rogue’ state—Chinese state-run paper
  • UP, Ateneo up in world university rankings–survey
  • Marketplace
    Advertisement