“The value of data has skyrocketed in digital. It has become the lifeblood of ad serving and social networks,” writes Anton Gonsalves, information and technology columnist for Information Week. Citing a recent International Data Corporation report, he says that by 2020, the annual amount of digital data created, replicated and consumed will total more than […]
In the worldwide web landscape, another digital marketing byword has taken shape. It’s called native advertising and it actually sounds more sophisticated than it should.
We Are Social agency reported last February that Filipinos spend an average of 6.2 hours surfing the web, the highest online usage in the APAC region.
In 1972, Ray Tomlinson invented the email while working for Bolt Beranek and Newman as one of ARPANET’s contractors. In 1975, John Vital created a software to organize emails and by 1976, the email had been equipped with features we use today. Throughout the years, its use for personal correspondence changed. Businesses tapped into it as a marketing tool and it continues to be an effective one at that, and so email marketing was born.
In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.