In 1972, Ray Tomlinson invented the email while working for Bolt Beranek and Newman as one of ARPANET’s contractors. In 1975, John Vital created a software to organize emails and by 1976, the email had been equipped with features we use today. Throughout the years, its use for personal correspondence changed. Businesses tapped into it as a marketing tool and it continues to be an effective one at that, and so email marketing was born.
In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.
“The Philippines is the fastest growing Internet audience in the world,” says Singapore-based social media manager Jonathan See in a recent social media marketing lecture.
In a recent infographic by Digital Marketing Philippines, internet marketer and SEO expert Jorge Gregorio outlines the reasons why small and business enterprises should use digital marketing to expand the business.
Digital Media Buying or the purchase of digital media advertising real estate at an optimal placement and price can be D.I.Y. (do-it-yourself) for small- to medium-scale enterprise scrimping on hiring a digital ad agency or digital marketing consultant.