MANILA, Philippines -- The Business Software Alliance (BSA) has unveiled a website that hopes to promote cyber ethics, safety and wellness as part of a regional campaign.

The website, dubbed B4USurf targets educators, parents and the youth ages 10 to 18 years old.

BSA is an industry organization that has been promoting the protection of intellectual property rights worldwide. It has also been behind the enforcement of intellectual property rights of its members in the Philippines.

The website, for instance, provides online resources to parents on how they can teach their kids to "surf responsibly." It also provides more information on how kids can protect themselves from cyber bullies and pornography.

For educators, the website shows teachers how they can incorporate cyber-ethics or cyber safety topics into their classroom lessons.

The BSA has also launched B4USurf in Singapore, China, Malaysia and Taiwan.

Tarun Sawney, BSA Director for Anti-Piracy for Asia, said that "greater Internet access" also means increasing risk of being exposed to "online dangers," identifying piracy, cyber bullying, pornography, Internet game addiction, among others, as examples.

He also noted that these three target groups should be educated on Internet security issues, such as spam, spyware, computer viruses, Trojans, hacking, as well as Internet or computer crimes.

"We are committed to look for ways to make the online experience for students, parents and educators both productive and safe. We also look to government to play an increasingly active role in the education of the Internet in schools -- as the present and future generations will immerse themselves in the digital age." Sawney said.

Citing a local study, Sawney said that young Filipino users use the Internet primarily for research, social networking and gaming. He pointed out that children today are likely more knowledgeable of the latest trend in the Internet than their parents.

Sawney also suggested that as computers and the Internet are introduced in schools, schools should convey the risks associated with Internet to students.

"[It's] not enough for children to learn how to use computers and access the Internet -- they must also learn to use the technology safely and responsibly," he added.

Supporting the website are the Intellectual Property Coalition, the Philippine Internet Services Organization, Chikka Asia, Bidshot Wireless Services, the Department of Science and Technology, and the Intellectual Property Office of the Philippines.

Citing market research ACNielsen estimates, BSA said that the number of Internet users in the Philippines will reach 24 million in 2008.