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Adobe to deliver shows from CBS, Viacom, others


Reuters
First Posted 05:41:00 04/04/2008

Filed Under: Software, Television

BOSTON?Adobe Systems Inc. has started public trials of software that will deliver ad-supported subscriptions to TV programs, including CBS Corp's "CSI," "Survivor" and "Big Brother," a company official said on Thursday.

The software maker has established partnerships with media companies including CBS and MTV-parent Viacom Inc., which will provide their programming through Adobe Media Player, said Adobe Senior Director of Product Marketing Mark Randall.

Adobe and those companies will share revenue from advertisements that will air during those programs, Randall said in an interview.

He declined to elaborate on the financial arrangements.



Copyright 2013 Reuters. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.



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