Outsourcing boosts software sales, says Autodesk
By Alexander Villafania
INQUIRER.net
First Posted 20:34:00 09/14/2008
Filed Under: Technology (general), Software, business process outsourcing (BPO)
MAKATI CITY -- Executives from software firm Autodesk said offshore outsourcing in the Philippines is a major factor in continued software sales growth for the company and that the company has seen a decline in the use of bootlegged versions of their products.
Autodesk Philippines Country Manager Teddy Tiu said that in the previous years, companies from the movie, TV, animation and even gaming industries have shifted to using original Autodesk products instead of utilizing pirated versions of their applications.
Autodesk is known for computer graphics products. Its most popular 3D architectural software is AutoCAD. It also delves into media and entertainment, selling Maya and 3ds Max, new versions of which were released recently.
Tiu said that the shift was largely due to the requirement of local firms’ offshore clients to use original applications for sub-contracting purposes.
“They cannot get projects unless they are certified by their foreign clients for using original software,” Tiu said.
Likewise, Tiu also said that companies in these industries have started to change their mindset about buying original software not only to avoid legal action but also as an important part of business investment.
Companies are also seeing the value of respecting intellectual property rights as they themselves are creating their own intellectual properties.
“Before, some companies that used pirated software thought that original is an expense. Now, many of them see it as a long term investment,” Tiu added.
Richard Padilla, president of Autodesk distributor Challenge Systems Inc., said about 80 percent of the industries that buy their media and entertainment products are providing outsource services.
Padilla said most users of their Maya and 3ds Max software are in the movie and TV production industries while some are in the TV commercial services. A small but growing industry is composed of Filipino game development firms due to subcontracting projects for console and PC games.
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