MANILA, Philippines--Canada-based call center firm Telus International opened its fourth facility in the country, looking to add at least 3,000 workers.

Telus' newest facility is located in Araneta Center in Cubao, adding to current sites located at Ortigas Center in Pasig and Fort Bonifacio in Taguig.

The Cubao facility, officially inaugurated Thursday, currently employs 900 workers.

"We are aiming to get this facility to full capacity of at least 3,000 workers," said Jeffrey Puritt, Telus International president, in a press briefing.

Telus took over the local call center business of Ambergris in 2005. The Vancouver-based firm currently employs 8,000 workers in the country.

Puritt said expansion is geared towards addressing rising non-voice requirements.

"As the contact center industry evolves, it's more than just voice. The trend is definitely up the value chain," he said.

Puritt, however, said Telus is not migrating jobs from Canada to the Philippines.

"In fact, we are likewise expanding our operations there as well as nearshore sites in Latin America, for example," he said.

"We are augmenting our staff with our expansion here (in the Philippines)," he noted.