MANILA, Philippines ? MEC Philippines, an affiliate of the world?s leading media agency MEC Global, will launch on Thursday its digital arm called MEC: Interaction.

The new company will formally be introduced in an event entitled ?Digital Lives? to be held at the Fully Booked TopShelf, Bonifacio High Street, Taguig City.

?In the light of the ever-changing landscape in brand-building for clients, MEC: Interaction aims to take the amazing cyber highway and maneuver their digital expertise to successfully reach clients? consumers, old and new,? MEC Philippines said in a statement.

Issues on digital trends, online consumer behavior and internet information updates will be discussed by research specialists and executives from the MEC Philippines like Mr. Ben Poole, Asia Pacific Head of MEC:Interaction, Ms. Bianca Grey from Yahoo! Philippines and Ms. April Yap of GroupM Knowledge.

?The morning session lets you discover how MEC: Interaction can help drive productivity, increase deeper relationships with consumers and eventually, boost sales via their strategic planning and cohesive implementation,? MEC Philippines added.