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Twitter buys TapCommerce

FILE PHOTO

Twitter is fattening its mobile ad portfolio by agreeing to acquire TapCommerce, a company that specializes in targeting app consumers, the latter said late Monday.

Posted: July 1st, 2014 in Headlines,Latest Technology Stories,Social Media | Read More »

Digital media buying 101

Digital Media Buying 101

Digital Media Buying or the purchase of digital media advertising real estate at an optimal placement and price can be D.I.Y. (do-it-yourself) for small- to medium-scale enterprise scrimping on hiring a digital ad agency or digital marketing consultant.

Posted: June 6th, 2014 in Latest Technology Stories | Read More »

Smartphone competition weights on LG earnings

A man uses his mobile phone near a banner advertising LG Electronics' G2 smartphone at downtown Seoul, South Korea, Thursday, Oct. 24, 2013. AP

LG Electronics Inc. says third quarter profit slid 34 percent as it cut prices and spent more on marketing to carve out a share of the high-end smartphone market.

Posted: October 24th, 2013 in Featured Gallery,Gadgets,Latest Technology Stories,Photos & Videos,Social Media | Read More »

Apple unseats Coca-Cola as world’s ‘best brand’

An AT&T customer tries out an Apple iPhone 4 at an AT&T store in Palo Alto, Calif. AP FILE PHOTO

Coca-Cola has lost its crown as the world’s best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple.

Posted: September 30th, 2013 in Gadgets,Headlines,Latest Technology Stories,Social Media | Read More »

Digital content makes or breaks it

Eleanor Modesto

A movie without a story will surely bomb at the box office, in the same manner a TV commercial without a big idea will always be at the mercy of the remote control.

Posted: September 13th, 2013 in Latest Technology Stories | Read More »

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  • NLEX shoots for win No. 2 vs Talk ‘N Text
  • Lifestyle

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  • Philippine Fashion Week: It’s now less about spectacle, more about relevance
  • The ‘Queen of Posing’ shows how it’s done
  • Well-nourished children make up resilient nations—children’s rights group
  • Entertainment

  • Threatening tweet warns Jim Paredes vs twitting Binay
  • Comelec enlists Dingdong Dantes in voter registration campaign
  • Comedy Manila takes ‘United Colors of Comedy’ to UP
  • Did Mo Twister insult slain transgender on social media?
  • Sarah Geronimo voted Best Southeast Asia Act at 2014 MTV EMA
  • Business

  • Solving energy crisis, port congestion yet to be crossed off Aquino to-do list
  • SC orders BMW dealer to refund buyer
  • All local hotels, resorts to follow new star rating system in aid of tourism
  • Nielsen – Asian American buying power driving consumer trends
  • Regulator keeps interest rates steady
  • Technology

  • Zuckerberg speaks Chinese; Beijing students cheer
  • SC reminds netizens: Nothing stays private on Facebook
  • LTFRB goes after Uber vehicles; MMDA disagrees
  • SC: Privacy laws do not apply on Facebook photos freely uploaded by Internet users
  • Google offers peek into Bhutan with Street View launch
  • Opinion

  • Editorial cartoon, October 24, 2014
  • Focus on the killing
  • The ‘mystery man’ behind Binay
  • Binay trapped in pincers
  • The ‘unwilling’ and the ‘ungrateful’
  • Global Nation

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  • Del Rosario: No renegotiation of VFA
  • PH, US sign agreement on workers’ education
  • Military assesses ‘Bayanihan’ effects
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