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Twitter buys TapCommerce

FILE PHOTO

Twitter is fattening its mobile ad portfolio by agreeing to acquire TapCommerce, a company that specializes in targeting app consumers, the latter said late Monday.

Posted: July 1st, 2014 in Headlines,Latest Technology Stories,Social Media | Read More »

Digital media buying 101

Digital Media Buying 101

Digital Media Buying or the purchase of digital media advertising real estate at an optimal placement and price can be D.I.Y. (do-it-yourself) for small- to medium-scale enterprise scrimping on hiring a digital ad agency or digital marketing consultant.

Posted: June 6th, 2014 in Latest Technology Stories | Read More »

Smartphone competition weights on LG earnings

A man uses his mobile phone near a banner advertising LG Electronics' G2 smartphone at downtown Seoul, South Korea, Thursday, Oct. 24, 2013. AP

LG Electronics Inc. says third quarter profit slid 34 percent as it cut prices and spent more on marketing to carve out a share of the high-end smartphone market.

Posted: October 24th, 2013 in Featured Gallery,Gadgets,Latest Technology Stories,Photos & Videos,Social Media | Read More »

Apple unseats Coca-Cola as world’s ‘best brand’

An AT&T customer tries out an Apple iPhone 4 at an AT&T store in Palo Alto, Calif. AP FILE PHOTO

Coca-Cola has lost its crown as the world’s best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple.

Posted: September 30th, 2013 in Gadgets,Headlines,Latest Technology Stories,Social Media | Read More »

Digital content makes or breaks it

Eleanor Modesto

A movie without a story will surely bomb at the box office, in the same manner a TV commercial without a big idea will always be at the mercy of the remote control.

Posted: September 13th, 2013 in Latest Technology Stories | Read More »

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