It was once so addictive it inspired the nickname “CrackBerry.” President Barack Obama confessed to being among the millions of devotees who couldn’t bear to stop tapping feverishly away on its tiny keyboard. Madonna once said she slept with hers under her pillow.
After lengthy delays, Research In Motion Ltd. has unveiled its first two phones with the new BlackBerry 10 system. The Q10 will have a physical keyboard, while the Z10 has only a touch-screen keyboard. RIM says it will also change its name to BlackBerry to maintain a single brand. It will have the ticker symbol “BBRY” on the Nasdaq Stock Market.
The Philippines, along with the rest of the Asia-Pacific region, will remain a key market for Canada’s Research In Motion as the struggling smartphone maker attempts to regain market share in the critical North American region, the company’s chief said.
Struggling BlackBerry maker Research In Motion Ltd. said Thursday it will delay the launch of new phones deemed critical to the company’s survival and revealed its business is crumbling faster than thought.