Quantcast
Home » consumer behaviour You are browsing entries tagged with “consumer behaviour”

Celebrity endorsers still no match for family, friends–survey

Paid endorsers like Anne Curtis still hold some sway in buying decisions.  But according to the survey by research firm Effective Measure, Filipinos still mostly rely on people they know and trust when choosing brands of detergent, shampoo and other consumer goods.

They are paid millions as product endorsers, but Philippine celebrities are no match for family members and close friends in influencing consumer behavior and buying patterns on the Internet, a new survey has shown.

Posted: December 6th, 2012 in Headlines,Internet,Latest Technology Stories | Read More »

Advertisement

News

  • Cagayan lawmaker’s aide shot dead
  • In New York, demonstrators back Hong Kong protesters
  • Senate ‎resumes Makati Building 2 probe sans Mayor Binay
  • SC stops all projects in watershed
  • Amid evacuee hardship, babies give joy
  • Sports

  • Michael Phelps highly intoxicated during arrest
  • NU makes UAAP history, beats Ateneo, to face FEU in finals
  • Caluag ends PH gold drought
  • Focus, strategy key cycling triumph
  • Gilas settles for record low 7th place
  • Lifestyle

  • She prefers her ‘adobo’ dry, herbed, marinated in red wine vinegar
  • Idiosyncratic, refined Chinese fusion–but purists beware
  • Seafood glass noodle salad
  • How Lita Urbina grew Café Laguna from a 5-table ‘carinderia’ to a restaurant chain in the South
  • Crunchy papaya salad, three-sauce pork belly, melt-in-the-mouth squid–this is no ‘fusion-confusion’
  • Entertainment

  • Luis Manzano’s Angel also his ‘first lady’
  • Richard Poon album launch
  • In the mood for Lav
  • PH film competes in Tokyo
  • Fil-Am jazz artists to hold fest for History Month
  • Business

  • More women joining top management of PH firms
  • Preparing the banking industry for Asean integration
  • Typhoon-affected banks get reprieve
  • Taiwan insurer buys 20% of RCBC for P18B
  • PLDT beefing up fiber optic network capacity
  • Technology

  • Microsoft skips Windows 9 to stress advances
  • Netizens blast sexy model for using cop connection to beat traffic violation
  • Palace backs prepaid SIM registration
  • Man, wife behind ‘crush’ videos get life sentence
  • Turkey’s president dismisses new iPhone: ‘Same as the last’
  • Opinion

  • Editorial cartoon, October 2, 2014
  • We stand in Central
  • Questions
  • Political ferment in Hong Kong
  • Recto in a time of disenchantment
  • Global Nation

  • PH militants stage own ‘Umbrella Protest’
  • Greater Chicago Fil-Ams set lots of History Month events
  • Comcast to host XFINITY party in Union City, California
  • 2 Filipino crewmen injured in ship explosion off Portland, UK
  • Japan eases visa requirements for Filipinos
  • Marketplace
    Advertisement