Quantcast
Home » Marketing You are browsing entries tagged with “Marketing”

Apple feeds frenzy with selective silence

Apple

It is a marketing strategy that few experts would recommend and even fewer companies can pull off.

Posted: September 8th, 2014 in Gadgets,Latest Technology Stories | Read More »

Mind your brand voice

140820_CDM_01

“The art of marketing is the art of brand building,” writes Philip Kotler, professor at Kellogg School of Management. “If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.”

Posted: August 20th, 2014 in Internet,Latest Technology Stories,Social Media | Read More »

The power of social media marketing

Social Media Marketing

In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.

Posted: July 10th, 2014 in Latest Technology Stories,Social Media | Read More »

Top Traits of Digital Marketers

top-traits-of-digital-marketers1B

According to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies, the companies’ digital marketing budget allocations are bound to increase in the following years—and with these are staff requirements.

Posted: April 24th, 2014 in Featured Gallery | Read More »

Samsung scores marketing home run with Obama selfie

In this Tuesday, April 1, 2014, file photo, Boston Red Sox designated hitter David "Big Papi" Ortiz takes a selfie with President Barack Obama, holding a Boston Red Sox jersey presented to him, during a ceremony on the South Lawn of the White House in Washington, where the president honored the 2013 World Series baseball champion Boston Red Sox. Ortiz tweeted the selfie to his followers Tuesday, and it was resent by tens of thousands, including Samsung, which retweeted it as an ad. The White House press secretary says Obama was not aware that the photo was part of a marketing stunt. AP

Samsung celebrated a viral marketing coup Wednesday after a Boston Red Sox baseball star used one of its smartphones to snap a selfie at the White House with Barack Obama.

Posted: April 3rd, 2014 in Featured Gallery,Gadgets,Latest Technology Stories,Photos & Videos | Read More »

Advertisement

News

  • Workers call P13 wage hike measly
  • Survivors on island still homeless
  • Sign of confidence in Tacloban: Opening of SM store
  • Judge quits Subic land case after he was sued
  • In Albay town, dolphins steal limelight
  • Sports

  • Road Warriors tear winless Elite apart
  • Bigger Algieri plans to retire Pacquiao: ‘Manny is gonna sleep’
  • All 4 PH muay fighters reach medal round
  • Archers down Lions; Tams rip Chiefs
  • Arcilla, Tierro arrange PCA title clash
  • Lifestyle

  • Cebu Pacific Air to launch flights to KidZania Manila
  • THANKSGIVING AT DISCOVERY SUITES
  • Malaysia Year of Festivals 2015 goes to Centro Escolar University
  • The art of time
  • ‘The sky cleared’ for Heart Evangelista, Chiz Escudero prenup shoot
  • Entertainment

  • ‘Mockingjay’ sells the sizzle, not the steak
  • The best is yet to come for Mitch Valdes
  • Essential truths
  • Julianne Moore on Jennifer Lawrence, Kristen Stewart
  • Better service
  • Business

  • BSP: Favorable sentiment may bolster economy’s performance
  • PH seen posting balance of payments deficit
  • Share prices inch up
  • PH medium firms said to struggle with high tax rates
  • Slower economic growth projected for July to Sept.
  • Technology

  • Legislator seeks probe into Uber
  • Japan biotech for surrogate sushi
  • Win a car, other prizes for Christmas; join PDI promo
  • World’s biggest solar-powered mall in PH
  • Viber’s new feature gives users ‘fly-on-the-wall’ feel
  • Opinion

  • Editorial Cartoon, November 22, 2014
  • Climate hope
  • Why wheels of justice grind ever so slowly
  • Growing danger of conflict?
  • Lawyers rise, Asean economic integration is here
  • Global Nation

  • Palace denies blacklisting of HK journalists
  • Palace on ISIS fighter: Filipino? Or just Filipino-looking Asian?
  • PH gov’t eyes improved ranking in Global Terrorism Index
  • Study: Terrorism-related deaths in PH more than doubled in 2013
  • Obama order spares tens of thousands of Filipinos from deportation
  • Marketplace
    Advertisement