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Mind your brand voice

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“The art of marketing is the art of brand building,” writes Philip Kotler, professor at Kellogg School of Management. “If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.”

Posted: August 20th, 2014 in Internet,Latest Technology Stories,Social Media | Read More »

The power of social media marketing

Social Media Marketing

In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.

Posted: July 10th, 2014 in Latest Technology Stories,Social Media | Read More »

Top Traits of Digital Marketers

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According to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies, the companies’ digital marketing budget allocations are bound to increase in the following years—and with these are staff requirements.

Posted: April 24th, 2014 in Featured Gallery | Read More »

Samsung scores marketing home run with Obama selfie

In this Tuesday, April 1, 2014, file photo, Boston Red Sox designated hitter David "Big Papi" Ortiz takes a selfie with President Barack Obama, holding a Boston Red Sox jersey presented to him, during a ceremony on the South Lawn of the White House in Washington, where the president honored the 2013 World Series baseball champion Boston Red Sox. Ortiz tweeted the selfie to his followers Tuesday, and it was resent by tens of thousands, including Samsung, which retweeted it as an ad. The White House press secretary says Obama was not aware that the photo was part of a marketing stunt. AP

Samsung celebrated a viral marketing coup Wednesday after a Boston Red Sox baseball star used one of its smartphones to snap a selfie at the White House with Barack Obama.

Posted: April 3rd, 2014 in Featured Gallery,Gadgets,Latest Technology Stories,Photos & Videos | Read More »

Apple unseats Coca-Cola as world’s ‘best brand’

An AT&T customer tries out an Apple iPhone 4 at an AT&T store in Palo Alto, Calif. AP FILE PHOTO

Coca-Cola has lost its crown as the world’s best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple.

Posted: September 30th, 2013 in Gadgets,Headlines,Latest Technology Stories,Social Media | Read More »

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