One thousand mobile users each from the Philippines, Indonesia, India and Vietnam were asked “which is one item that you could not do without for the rest of your life?” by Eden Strategy Institute. The study found that 59 percent of Filipino respondents chose mobile phones as the one thing they couldn’t afford to lose.
The Mobile Marketing Academy, the online learning program initiated by Mobext and the International Institute of Digital Marketing (IIDM), in partnership with the Philippine Association of National Advertisers (PANA), is now accepting new enrolees for its 2014 run. Featuring new speakers, updated learning modules, and additional case studies, the Academy will begin classes this June.
Google Philippines Country Manager Narciso Reyes declared that the Philippines will be a mobile first country by the last quarter of 2014.