On July 31, 2024, the Philippine Marketing Association (PMA) announced the finalists for the 32nd Agora Youth Awards, honoring the next generation of Filipino marketers.
The event is an annual search for the Philippines’ top marketing students to promote academic performance in the marketing plan competition.
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This year’s Agora Youth Awards is a collaboration of the PMA, the Philippine Junior Marketing Association (PJMA) and the AGC Power Holdings Corp.
Who were the 2024 Agora Youth Awards winners?
The finalists for the individual category hail from Luzon, NCR and Mindanao:
- Kristalyn Agustin from Central Luzon State University
- Franco Gabrielle Delatina from Our Lady of Fatima University – Antipolo Campus
- Ma. Alexandria Ogalinola from Bulacan State University – Main Campus
- Kaye Liwag from Batangas State University – TNEU – Pablo Borbon
- Xyrill Baltazar from National University – Fairview
- Sharmaine Allen Bea, Mariel Flores, Raymart Mariano Jr. and Maica Stephamae Orenda from Polytechnic University of the Philippines – Manila & Taguig
- Prince Olie Cacho from Pamantasan ng Lungsod ng Maynila
- Jarmila Cansancio from Colegio De San Juan De Letran – Manila
- Mark Enriquez Cruz from San Beda University
- Madelene Abapo from La Salle University
- Ozamiz Rayan Camid from Xavier University – Ateneo De Cagayan
- Mike Ivan Siga from Mindanao State University – Main Campus, Marawi City
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Meanwhile, the Junior Marketing Association category finalists came from Luzon, NCR, Visayas and Mindanao:
- Cavite State University Junior Marketing Association
- Central Luzon State University Junior Marketing Association
- Bulacan State University Chamber of Young Business Leaders
- Mariano Marcos State University Junior Marketing Advocates
- De LaSalle University Manila Junior Entrepreneurs’ Marketing Association
- Polytechnic University of the Philippines Junior Marketing Executives
- Polytechnic University of the Philippines – Taguig Junior Marketing Association
- San Beda University Junior Marketing Association
- Silliman University Junior Marketing Association and Xavier University Junior Marketing Association
What are the Agora Youth Awards?
The Agora Youth Awards encourages marketing students to demonstrate their capabilities by crafting real marketing plans based on real-life business cases.
The competition enables them to apply the marketing concepts and practices they’ve learned in their academic years. Moreover, the AYA focuses on five key areas:
- Academic performance
- Extracurricular achievement
- Marketing acumen
- Values
- Personality
This thorough screening ensures transparency and fairness via comprehensive analysis to verify their accomplishments and assess their future potential.
Leah Marie Ayeng, Director of Youth Academe at PMA, emphasized the broader impact of the awards:
“The Agora Youth Awards is a platform that looks at community impact beyond competence because that is what it takes to be a changemaker.”
“Now in its 32nd year, PMA’s youth and academe initiatives will take on a new approach with more innovative and practical programs that will enrich our young marketers’ experience and expose them to the pivotal changes in the industry.”
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The 2024 Agora Youth Awards occurred at The Westin Manila in Mandaluyong City.
Moreover, the University of Santo Tomas and Our Lady of Fatima University representatives announced the upcoming StratMark Student Conference during the event.
StratMark is the annual convergence of marketing students, educators and professionals, and is one of the flagship programs of the PMA.