Written by: Pam Pastor
I was up until 6 a.m. playing games on the PayMaya app.
Yes, you read that right—there are games on the PayMaya app. The mini games are just one exciting part of PlayMaya, the newest trailblazing in-app service introduced by the digital financial services leader last week.
“Your gaming experience will never be the same again as PlayMaya gives you access to everything you need in the easiest and most rewarding way. PlayMaya allows gamers to find their gaming needs all within the app and seamlessly pay for their purchases within a few taps,” said Heidi Garayblas, PayMaya’s head of growth marketing and partnerships at the virtual launch.
PlayMaya is an all-in-one gaming experience. Clicking on the ‘Play’ button in your PayMaya app gives you access to in-game purchases, exciting deals, cashback rewards, livestreams and soon, over 290 gaming-related products and offers. Whether you’re a mobile or video gamer, a hardcore or a casual one, PlayMaya has something to offer you.
Game-changing innovation
PlayMaya is PayMaya’s way of continuing their mission to empower users with game-changing innovation, said Garayblas. This new feature is the first gaming in-app service to be offered by an e-wallet in the Philippines.
“For the past few years, we’ve seen exponential growth of the gaming industry. More and more gamers are spending on gaming and in-game purchases like skins, collectibles, exclusive items and more,” she said. “According to data published by Newzoo in 2020, Philippines was the world’s 25th biggest market by game revenues, as well as a key driver of Southeast Asia’s overall games market.”
PayMaya brings a next-level gaming experience to Filipinos with the launch of its trailblazing in-app service, PlayMaya.
Meanwhile, a YouGov report published in October 2020 says four out of five Filipinos play mobile or video games. Gaming has been one of the ways people have found joy and relaxation during the pandemic.
“We’ve seen the importance of gamers. We want to level up their experience,” said Garayblas.
PayMaya is celebrating the launch of this exciting new service with the PlayMaya Tournament which will have mobile gamers from all over the country battling it out in three popular mobile games: Mobile Legends: Bang Bang, Call of Duty Mobile, and PlayerUnknown’s Battlegrounds (PUBG) Mobile.
The tournament will be held with the help of Smart Padala, the country’s leading domestic remittance service, and is co-presented by the country’s leading smart technology brand realme and the country’s leading digital services provider Smart Communications.
‘Nationwidest eSports tournament’
Garayblas calls it “the nationwidest eSports tournament” because players from all over the Philippines—“from Apari to Jolo”—can sign up to join. Signing up is super easy. There are two ways to do it: you can use the PayMaya app (just click on the Play button and then click on Register Now) or you can do it at any Smart Padala agent near you. There are over 39,000 partner agents in 92% of all cities and municipalities so gamers even in the most far-flung areas will find joining a breeze.
There’s a prize pool of P2 million per leg, plus PayMaya and its partners realme and Smart also have over P4 million worth of prizes in store for participants. That’s over P10 million worth of prizes to be won.
PayMaya kicks off the launch of its newest in-app gaming service with the PlayMaya Tournament, offering over P10 million worth of prizes to Filipino gamers!
In this photo (top to bottom): Eason De Guzman, Marketing Lead of realme Philippines; Pilut Montes, Center Head/ Assistant Vice President Go-To-Market & Subscriber Management of Smart; Rolando Conejos, Jr., Director of PayMaya Branch of Smart Padala; (left to right): Carla Lizardo, Event host; Cong TV, PlayMaya Ambassador; and Heidi Garayblas, Head of Growth Marketing Partnerships of PayMaya.
Gamer, streamer and content creator Cong TV, who was introduced as PlayMaya’s official ambassador, is encouraging gamers to sign up for the tournament. “Grab this opportunity,” he said.”Sobrang laki ng cash prize, wala pa akong narinig na ganun kalaking premyo dito sa Pilipinas.”
Cong TV has been a PayMaya user for years, loving it for the cashless convenience it offers.
His tips for gamers who want to compete? “You need discipline and time management.”
The games will be streamed in the PayMaya app with leaderboards available so people can keep track of their favorite teams throughout the tournament.
We got a taste of the action at the launch when the first-ever PlayMaya Celebrity Showmatch was held. It was an exciting Mobile Legends battle between Team Cong TV and Team Wrecker, with Team Cong TV emerging victorious.
Casual gamers
For casual gamers, PlayMaya has the mini games I love so much: Jumper Frog, 5 Fruit, Knife Ninja and 55 Seconds, which are all super fun. “These are games you can play when you want to relax and take a break. There will be leaderboards in PlayMaya presenting the gamers with the highest scores per game. Baka may cash prize pa,” Garayblas said.
Because PayMaya is the most rewarding eWallet, you can expect cashback deals and other surprises as well.
Until June 4, customers who purchase MLBB or PUBG top-ups in the PayMaya app can win devices like a Narzo 30A smartphone, gaming kits, and Buds Q2 from realme. One hundred lucky people who buy GIGA GAMES 99 load package in the PayMaya app will get the chance to win 30 diamonds from Smart in a raffle.
Since its launch, PayMaya has been pushing the boundaries of what an e-Wallet can do, constantly introducing innovations for the more than 35 million Filipinos who use it.
“We aim for the best experience. That is why the PayMaya app is the top-rated e-wallet finance app in Google Play and the App Store,” said Garayblas.
Digital lifestyle
PayMaya goes beyond providing people, businesses, communities and government agencies with access to financial services and online payment solutions, it empowers and enables the digital lifestyle of Filipinos. On top of its e-wallet and Smart Padala by PayMaya network, it powers the country’s top everyday merchants – including eCommerce sites, quick-service restaurants, retail, groceries, pharmacies, and many others – to accept any type of card and e-Wallet payments.
Today, one in two adult Filipinos are using PayMaya to unlock the digital life. Earlier this year, it introduced the PayMaya Mall, an embedded e-commerce experience in the PayMaya app—something no other eWallet in the Philippines has done before. PayMaya’s virtual mall is now home to over 200 of your favorite brands too. You don’t have to leave the PayMaya app to buy whatever you need: groceries, food, medicine, clothes, pet supplies and more.
It also offers the most number and widest range of billers under its Bills Pay feature, making it so easy to pay for utilities, loans, government fees, and more.
And now, PayMaya is giving its users the power to play. With PlayMaya, the game is never over.
Visit https://www.paymaya.com/.
ADVT