Google has been adding labels to help searchers find minority-owned businesses. Starting August 3, 2022, it will allow US companies to identify as “Asian-owned.”
They can join this category by adding the “Asian-owned” attribute to their Business Profile on Maps and Search. They could easily remove the label at any time.
In the coming weeks, ad-supported publishers can also access the same function. They would be able to identify as “Asian-owned in Display & Video 360’s Marketplace.
Google helps identify Asian-owned businesses.
The online firm has been committed to helping minorities gain equal footing in the business world. Specifically, the search engine company partnered with the US Pan Asian American Chamber of Commerce to help Asian-owned businesses.
Over the past few years, Google has helped more than 20,000 Asian-owned businesses expand their digital skills via workshops. They focus on e-commerce, analytics-based decision-making, and design thinking.
Now, the online company will deepen this collaboration by providing 10,000 more Asian-owned businesses with essential digital skills. It recognizes the growth of e-commerce worldwide.
According to the company’s recent blog, nearly 25% of Asian-owned business owners said they use online channels to build financial support and community.
Likewise, the online company aims to bring people together by implementing the Asian-owned attribute. It also wants more people in the US to recognize the Asian community.
Aside from online shopping, this action is a response to the recent violent acts against the Asian community. The online firm hopes to help Asians recover from COVID-related business closures over the last few years.
Other services that help diversity
The online firm has been expanding its support outside the Asian community. It added the following tags throughout the years so that more people shop at minority-owned businesses:
- 2018: The firm helped women-led businesses identify in the online world.
- Late 2018: It included online labels for businesses owned by veterans.
- July 2020: The firm provided labels for companies owned by African-Americans.
- September 2021: It enabled labels for Latino-owned companies.
- June 2022: It helped enterprises from the LGBTQ community identify on the internet.
According to its 2022 Diversity Annual Report, the online business hired more minorities than last year. It also offered more hybrid and remote work options.
Conclusion
Google announced that it would allow US businesses to identify as “Asian-owned.” The launch comes as more people shop for everything on the internet.
It aims to promote products and services to help Asian companies in the US thrive. Moreover, the global business has been expanding its diversity efforts.
It fully uses its position as a global firm to benefit everyone worldwide. Eventually, it could use the internet to empower and promote people from all walks of life.