Amazon rolled out a new warning label for frequently returned items. Also, it advises potential buyers should “check the product details and customers reviews to learn more about this item.”
It could help people avoid purchasing substandard items and returning them. Consequently, you and other Amazon customers can save money.
The new Amazon feature also improves the user experience for the eCommerce platform. As a result, the label is a win-win for the company and the consumer.
What is the purpose of the new Amazon feature?
The Information was the first outlet to report about the new Amazon feature. Company spokesperson Betsy Harden told the outlet why it launched the labels.
Harden said the online retailer is “currently showing return rate information on some product detail pages to help customers make more informed purchasing decisions.”
Photo Credit: knowtechie.com
The new warning label flags items as “Frequently Returned.” Also, it advises potential buyers to “check the product details and customer reviews to learn more about this item.”
The Information spotted the label on multiple products, such as a Pro-ject Record Player that costs $499. However, only a few Amazon users can see the label.
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The product has four-star customer reviews. In response, it may convince Amazon shoppers it is a trustworthy product.
However, the written reviews show several disgruntled customers who wanted to return the item. Also, one problem with the new Amazon feature is the placement.
You must scroll down below the product description bullet points to see it. People may not see it immediately, so the warning label may not work.
The “Frequently Returned Item” label seems like a consumer-friendly move, but it also helps Amazon.
If returning an item is a hassle for customers, imagine how problematic it is for the company!
Excessive returns occupy valuable warehouse space the company could allocate for more useful purposes. Also, Amazon spends money on processing returns.
More importantly, returning items ruins the customer experience, so people are unlikely to buy from Amazon. After all, we have numerous alternatives like Alibaba.
Conclusion
At the time of writing, the label is only available in the US for select users. Shoppers outside the United States must research items themselves until it rolls out globally.
Nevertheless, checking product reviews and descriptions before purchasing anything is a good idea.
Also, try promos like Amazon Subscribe and Save. Another great tip is to follow Inquirer Tech for more digital tips and trends.