Major Southeast Asian eCommerce platform Lazada launches a ChatGPT-powered bot in the Philippines, Singapore, and Indonesia. The company named the program LazzieChat after its cute lion mascot. The chatbot integrates with ChatGPT and Microsoft’s Azure OpenAI service.
Microsoft’s Chief Technology Officer in Asia Pacific, Diomedes Kastanis, says the technology will help Lazada “welcome a new era of retail innovation.” Consequently, the artificial intelligence revolution continues to expand to more countries and industries. You will likely see AI in more parts of daily life, so see how it boosts Filipino digitalization.
This article will discuss the features of the new Lazada chatbot. I will cover how to use LazzieChat, which is as easy as the world-renowned ChatGPT. If you are a Lazada shopper, it is time for the new feature of your favorite online shopping app!
How do you use LazzieChat?
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The new Lazada chatbot is surprisingly easy to use. Open your Lazada app and swipe down on the homepage to reveal LazzieChat. It uses ChatGPT, so it works similarly.
Enter a question, and the chatbot will answer. The program will immediately generate answers for your shopping needs. No need to scroll through several product search results to find what you need.
LazzieChat will immediately show what you need in seconds. Moreover, it suggests relevant products or topics and suggests product descriptions. The ChatGPT-powered program makes online shopping easier than ever.
Also, it tailors the shopping experience to each user’s preferences. The Lazada chatbot also helps brands and sellers by helping their products become more visible to customers. Customers tend to ignore numerous items while browsing them.
In contrast, the chat program quickly connects products to customer needs, helping sellers gain more sales. Microsoft CTO Diomedes Kastanis explained the capabilities of the chat program:
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“By combining the scale and power of Microsoft Azure OpenAI Service with the breadth of Lazada’s consumer reach, this collaboration will transform the shopping journey for Lazada’s customers, sellers, and brands.”
“We’re excited to help Lazada welcome a new era of retail innovation with Microsoft Cloud. By adopting artificial intelligence, Lazada will deliver personalized recommendations, enhance the customer experience, provide faster customer assistance, and transform the buying experience in APAC.”
LazzieChat is available in English in the Philippines and Singapore and Bahasa in Indonesia. Lazada says it will launch additional languages “in due course.”
What is the purpose of the Lazada chatbot?
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Howard Wang, the Chief Technology Officer of Lazada Group, said the bot is “part of our continuous investment in technology to build a high-quality digital ecosystem.” Then, he elaborated on the company’s vision for LazzieChat:
“Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love and creating value for brands and sellers who can tap into new technologies to reach out to a wider audience.”
“We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone. By combining the scale and power of Microsoft Azure OpenAI Service with the breadth of Lazada’s consumer reach, this collaboration will transform the shopping journey for Lazada’s customers, sellers, and brands.”
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The company’s press release says LazzieChat answers shopping queries to provide an “engaging, informed, and personalized shopping experience. Also, the Lazada chatbot facilitates the sale of fast-moving consumer goods like fashion and beauty products.
The eCommerce firm assured the chat software follows its trust and safety policies. However, it recognizes that natural language chatbots can make errors.
Hence, the company constantly optimizes the Lazada chatbot algorithms to recognize inappropriate content and avoid mistakes. As a result, LazzieChat always learns and improves for customers.
Conclusion
Southeast Asian online shopping platform Lazada announces implementing an AI chatbot for its mobile app. It helps clients find the right products by answering their questions.
It uses ChatGPT and Microsoft Azure technology to ensure quick and quality results. If you’re from the Philippines, Indonesia, or Singapore, try it now by swiping down on the app homepage.
Many of your other favorite apps have been gaining new AI features. Learn more about them by getting the latest tips and trends from Inquirer Tech.