On June 23, 2023, Amazon Web Services invested $100 million in a new program called the Generative AI Innovation Center. It will connect AWS artificial intelligence experts with global customers and partners to build and deploy generative AI solutions. As a result, they could thrive in the ongoing AI trend.
The eCommerce firm understands that artificial intelligence is the way to the future. ChatGPT encouraged more people to use AI chatbots and explore other applications. Eventually, companies must adapt by improving their products and services with this technology.
Similarly, you should adjust by learning more about this trend. Start by reading more about the latest AWS venture in this article. It will discuss how the Generative AI Innovation Center will help small businesses worldwide grow and succeed.
How will AWS help people adapt to AI?
Amazon Web Services will spend $100 million on its upcoming Generative AI Innovation Center. Despite its namesake, the company told CNBC it is a “program,” not a physical facility.
Program head Sri Elaprolu explained to TechRepublic how it would work. “First, we work with the customers to identify the business opportunities and the potential generative AI use cases,” he said.
“Then, our team helps them plan and develop proofs-of-concept, and lastly, we help them prepare for production launch at scale,” Elaprolu added. Also, the Amazon press release said it would offer free courses:
“Through no-cost workshops, engagements, and training, AWS will help customers imagine and scope the use cases that will create the greatest value for their businesses, based on best practices and industry expertise.”
“The Generative AI Innovation Center team will provide guidance on best practices for applying generative AI responsibly and optimizing machine learning operations to reduce costs.”
The program will enable customers to use AWS generative AI services CodeWhisperer and Bedrock. The former is an AI-powered programming tool.
It takes feedback through comments and then suggests appropriate code. CodeWhisperer works with popular languages like Java, C#, Python, and more.
Bedrock allows companies to integrate powerful and reliable AI models called foundation models to customize them for their purposes. As a result, they can easily use artificial intelligence for significantly less time and money.
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For example, a fashion retailer needs targeted ads for its new handbags. It could submit examples of its best-performing taglines from past campaigns and product descriptions.
In response, Bedrock will generate web copy, display ads, and social media posts for the new merchandise. More importantly, this AWS service is scalable, enabling small and large businesses to use it.
The AWS Innovation Center head shared examples of how AI can help various industries like the automotive, media, telecommunications, and energy sectors. Also, he detailed how healthcare could benefit from this technology.
What are Amazon’s other tech projects?
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The eCommerce giant has been building on its success by creating better tech products and services. For example, it launched Amazon Luna on March 1, 2022.
It enables users to access its massive video game library for only $9.99 monthly. Moreover, Luna lets you play them without installing them on your computer.
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You access the games on Luna’s cloud server, letting you save disk space. As a result, you can maintain your PC’s speed and performance for other purposes.
In December 2022, Amazon announced it was testing its drone delivery service in Lockeford, California, and College Station, Texas. The online shopping company explained how it works:
“The drone will fly to the designated delivery location, descend to the customer’s backyard, and hover at a safe height. It will then safely release the package and rise back up to altitude.
Conclusion
Amazon Web Services invested $100 million to start the Generative AI Innovation Center. AWS CEO Adam Selipsky told CNBC the company believes in the AI trend.
“AI is going to be this next wave of innovation in the cloud. It’s going to be the next big thing that pushes even more customers to want to be in the cloud. Really, you need the cloud for generative AI.”
The artificial intelligence trend will grow as more companies like Amazon and OpenAI innovate. You can learn more about them and other digital trends at Inquirer Tech.