Human creativity and its future amidst AI advancements

Modern artificial intelligence (AI) can draw realistic images, compose and sing songs, and write articles – it just keeps getting better. So it is not surprising that many worry about human creativity’s significance in our digital future.

Fortunately, AI News recently posted an article discussing three scenarios in which AI may enhance creativity, monopolize it, or highlight the importance of human-made content. 

This article will elaborate on each scenario so that you can prepare yourself for the world’s digital transformation. Which one do you think will be our probable future?

1. AI will improve human creativity

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OpenAI and other AI companies present their tools as a way to unlock unprecedented human creativity and productivity – and these programs have delivered on such promises.

For example, ChatGPT can help you escape writer’s block so that you can start your new novel immediately while designers could use Google Gemini to generate basic outlines for a new logo.

READ: Call center AI and the Philippine BPO sector

Programmers could make ChatGPT write code for basic functions to focus on more complicated parts of their project, as game developers use AI to improve video games without compromising human creativity. 

Take the developers from the China-based game development company HoYoverse as an example. They admitted using AI to “improve the facial appearance and behavioral patterns of characters” in the popular title “Honkai: Star Rail.”

In this scenario, artificial intelligence creates rough drafts for multiple industries so that human experts can save time in creating content. 

2. AI will take over human creativity

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The second scenario is the doomsday future that many expect as AI improves. Nowadays, AI can write articles, make images, produce videos, and compose and sing songs. 

If you can make a machine do all these, why pay a person to do them? After all, they can closely mimic human creativity in their current state. 

In response, governments worldwide fear that artificial intelligence will lead to massive job losses. For example, INQUIRER.net reported that Senator Risa Hontiveros called on the Department of Trade and Industry to protect BPO workers from AI.

“Does Sec. Pascual, being at the helm of the DTI, have a plan for when more companies invest in AI instead of workers?”, she asked. 

“Malaki ang magiging epekto nito sa ating BPO industry, sa ating ekonomiya, kaya dapat ngayon pa lang handa na ang ahensya sa posibilidad na ito.” (This will have a huge impact on our BPO industry and economy. Consequently, the agency should prepare for this possibility immediately.)

She said the Philippine BPO industry earns $30 billion annually, the same amount the country receives from overseas workers. 

READ: AI can make writers more creative and engaging – study

Senator Hontiveros warned that the Philippines’ current learning systems “are not yet agile enough for our industries to stay ahead of the AI curve.”

Modern AI like GPT-4o can already speak like humans without the awkwardness we typically associate with robotic voices. Soon, other facets of human creativity will face these challenges. 

3. Human artistry triumphs

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The last scenario envisions a world where we become weary of AI-generated content. As we rely more on these tools to create everything, we begin to see their formulaic ideas. 

In response, people will value original ideas that AI hasn’t developed yet. Consequently, artists will stand out as the masses crave human creativity.

This is the brightest possibility for our AI future, where people continue to create and benefit from their work. However, which scenario is the most likely?

That depends on the policies our leaders will implement in the future. The private and public sectors must go hand-in-hand to ensure emerging technologies serve the betterment of humanity.

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