MANILA, PHILIPPINES – The Philippine Marketing Association (PMA) will host the Strategic Marketing (StratMark) Conference 2024 on October 8, 2024, at the University of Santo Tomas.
It is the country’s premier annual convergence of marketing students, educators, and academic professionals. Also, this year’s theme is “Transform: Marketing in the Age of AI and Sustainability.”
READ: The 2024 Agora Youth Awards empower next-gen Filipino marketers
StratMark 2024 will discuss AI integration into marketing and the technology’s role in driving sustainability and navigating business challenges.
The full-day conference will draw up to 10,000 in-person and livestream participants across Southeast Asia.
It will feature keynote speeches from various technology, policy, education, and sustainability leaders. These include Dato Eric Ku from the Asia Committee of Small Business Malaysia.
He will discuss applying AI and sustainability to marketing strategies and business models.
Aside from the main Manila event, StratMark 2024 will engage marketing communities nationwide across Luzon, Visayas, and Mindanao via partner universities.
PMA secured key partnerships in the lead-up to the event. On September 3, PMA and Eco-Business, Asia’s largest sustainability media organization signed an agreement to co-present StratMark 2024.
On September 6, PMA partnered with UST, Global Compact Network Philippines, and the “Anak, Ikaw ay Henyo” Movement to emphasize sustainability and youth engagement, themes for the upcoming event.
The Philippine Marketing Association announced its PCE-GoNegosyo partnership on September 12. It will focus on the Prosperity Pillar in Sustainability Development across various school venues.
PMA reaffirms its commitment to supporting the next generation of marketers for the challenges and opportunities ahead through StratMark 2024.
Visit this PMA webpage to register or learn more information.