MANILA, PHILIPPINES — The AI Center of Excellence (ACE) will host its first AI workshop for communications professionals in the Philippines.
The event will occur on March 21, 2025 from 1:00 PM to 5:30 PM at The Holiday Inn & Suites Makati. Also, ACE will provide a Zoom link for online participants.
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The workshop, “Power of AI for Communications and Beyond,” will offer a crash course on using large language models (LLM) and generative AI for communications professionals.
Nowadays, artificial intelligence is reshaping how brands communicate and connect with stakeholders.
The AI workshop will help attendees enhance communication strategies, improve work efficiency, and achieve measurable results.
Renowned AI expert and Citizens of Accountable Governance co-founder Hemant Gaule will lead the course.
Moreover, the ACE workshop will cover the following topics:
- AI-powered content creation: Learn how artificial intelligence can automate the generation of various content formats.
- Audience targeting and personalization: Discover how AI can help identify and segment target audiences, enabling more personalized and effective communication.
- Sentiment analysis and reputation management: Explore how AI can monitor online conversations and assess public sentiment towards a brand.
- Predictive analytics for communication planning: Understand how AI can analyze data to predict future trends and inform communication strategies.
- Ethical considerations of AI in communication: Discuss the ethical implications of using AI in communication.
Similar AI workshops will follow in Indonesia, Malaysia and Vietnam, allowing PR practitioners to gain a competitive advantage in the age of AI.
The ACE (AI Centre of Excellence) is a tripartite partnership between the London School of Public Relations, the School of Communications and Reputation (SCoRe), and Ardent Communications Inc. (ArdentComm).
