Apple introduced a new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper to celebrate LGBTQ+ communities during Pride Month and beyond. Apple is proud to financially support organizations that serve LGBTQ+ communities.
The new Pride Edition Sport Loop, available to order today, is woven from a rainbow of 11 colors of nylon yarns. The intricate weaving blends one color into the next, creating depth and movement across the band.
The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide.
The new Pride Luminance watch face complements the band design with colors that refract dynamically to celebrate the vibrancy, spirit, and individuality of the LGBTQ+ community. The face is designed in two geometric patterns: radial, featuring rays of color that align with the hour marks, and vertical, reflecting the colorful linear stripes of the weaving pattern.
The Pride Edition loop band is now available for ordering at P2,990 from the Apple online store and authorized resellers. The Pride Edition wallpapers will be rolled out eventually in succeeding software updates.