Telecoms leader PLDT recently completed its suite of broadband services with the roll-out of PLDT Fibr, touted to bring the fastest connections, via fiber optic cables, directly to the home.
“This is a clear differentiator for us. We are not just providing the fastest, the most dependable broadband connection, but we are also enabling customers to enjoy connected entertainment across devices that fit their lifestyle at home,” says PLDT Head of Home Marketing Dan Ibarra.
He adds the PLDT Fibr is targeting the upmarket residential customers of the current broadband subscriber base of the PLDT Group.
PLDT Fibr plans range from P3,500 a month for speeds of up to 8Mbps to P20,000 for speeds of up to 100Mbps, the fastest available in the home market today.
He says the broadband offerings will help PLDT Home to meet its total target revenues of P25 billion this year, including revenues from residential landline/voice and other value added services.
PLDT vice-president and head of broadband Gary Dujali says PLDT Fibr is currently available in over 70 exclusive villages in Metro Manila, including Forbes Park, Dasmarinas Village, Ayala Alabang, Greenhills and Valle Verde.
“In the next couple of months, we will have PLDT Fibr in around 100 villages to include luxury residences in Batangas, Cebu and Davao,” he says.
PLDT’s Fibr provides subscribers high-speed Internet applications not available previously. With this technology, customers can stream HD content, play lag-free online gaming, and adopt seamless cloud computing. Fibr is the foundation of the future connected home.
For the broad market, PLDT is offering the myDSL bundled plans for as low as P990 and as fast as 10mbps. PLDT also recently offered MyBro plans with an initial monthly payment of P499.
PLDT is the leading telecommunications service provider in the Philippines. Through its three principal business groups—fixed line, wireless, and Business Process Outsourcing or BPO— PLDT offers a wide range of telecommunications services across the Philippines’ most extensive fiber optic backbone and fixed line and cellular networks.