Netizens used the hashtag “ashtag” in posting their selfies.
The trend started when a Washington-based senior online marketing manager Mark Alvez (@markalvez) posted on Twitter the star-studded selfie of actress Ellen Degeneres during the 2014 Academy Awards, with all the celebrities marked with the ashen cross on their foreheads.
“Take a selfie on Ash Wednesday, and tag it #ashtag,” Alvez said in his post.
It was actually the hashtag #AshWednesday that took Twitter by storm in the Philippines.
Netizens posted pictures of their ashen-crossed foreheads as a show of their Catholic faith.
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