MANILA, Philippines–So you have just launched your spanking new corporate website and now it’s time to kick your shoes, relax and head to the beach, right? Go ahead.
However, two weeks down the road you may want to check out how your site is performing by checking in the numbers such as the number of visitors per day, bounce rate; or if your website is being promoted through Facebook or Google Ads, it’s eCPM (effective click per mile or in other words, advertising revenue generated through 1,000 impressions) or CTR (click-through rate)?
“‘If you build it, they will come’ doesn’t hold true anymore,” says Rezza Custodio-Soriano, Vice-President for External Affairs of Team Planu and lecturer of Digital Marketing for International Institute for Digital Marketing (IIDM). “After building your website, you need to promote it, measure it, and then adjust your content or strategy accordingly.”
2014 is the Year of Digital Marketing Analytics, writes Forbes.com last February.
At a time when the world gets big data, the equivalent to the entire human data collected since the written history, in the last two years, reinforces the urgency for data analysts.
Research company Gartner sees there will be 4.4 million big data jobs available in the next two years, and that only a third of them will be successfully filled.
Forbes recommends that your company needs to evaluate your internet marketing performance on multiple dimensions to get the full picture.
“Understanding each of these core components enables a company to make the right investments at the right time to yield an ROI (Return of Investments),” Forbes stresses.
Peach Natividad, Digital Strategy Director of McCann Worldgroup and IIDM lecturer for Digital Analytics, cannot stress enough the importance of key performance indicators (KPIs) in Digital Marketing.
“KPIs provide top of line view of your company effort’s success,” says Natividad. For instance to measure awareness, eCPM will be a good yardstick; to measure conversion (in eCommerce’s parlance, is the act of converting site visitors to action), it’s click-through rate.
“All of these metrics can give you a good overall view of the scheme of things,” adds Natividad. However, she stresses that these data should be evaluated in the right way towards the fulfillment of the corporate objective.
Be in-the-know in the Digital Analytics world! Visit www.imadigitalmarketer.com or call 927-0096 / 0928 506 5382.