MANILA, Philippines – In 1972, Ray Tomlinson invented the email while working for Bolt Beranek and Newman as one of ARPANET’s contractors. In 1975, John Vital created a software to organize emails and by 1976, the email had been equipped with features we use today. Throughout the years, its use for personal correspondence changed. Businesses tapped into it as a marketing tool and it continues to be an effective one at that, and so email marketing was born.
According to litmus.com, webmail opens increased to 25% with Gmail’s new feature of automatically enabling images. Exacttarget.com found in their study that the most preferred channel for delivering marketing messages is email. Bryan Wade, ExactTarget’s Senior Vice President of Content Marketing credits this preference to marketers giving consumers control in email marketing. Consumers trust brands that they’ll respect their preferences and receive information that’s relevant to them.
Now we know it’s the most preferred channel, the question is: are you doing it right? Here are a few tips for effective email marketing.
1. Double opt-in keeps the blacklist away
Internet Service Providers (ISPs) filter emails before it even reaches a consumer’s inbox. Triggering a 2nd opt-in email to confirm their subscription keeps you out of the blacklist.
2. Keep a consistent “from address” and subject line
Keeping a consistent “from” name builds recognition and subscribers are comfortable to receiving emails from you. Recognizing you through your “from” name and subject lines make it less likely for them to add you in their spam list.
3. Email appearance is vital
In email marketing, aesthetics is just as important as content. Email Marketing is both an art and a science, a beautifully designed email affect different variables that contribute in consumer engagement and maximizes the potential of triggering a response.
4. Optimize your call-to-action (CTA)
Use captivating colors and graphics and enticing clicks for an effective call-to-action. You want subscribers to participate and engage with you so don’t be afraid to ask. Have a primary CTA on the upper left quadrant.
5. Remember the “F” Pattern
Be sure to put your logo and headline at the top of your email. Use the “F” pattern to your advantage by carefully positioning email content that’s easily understandable and accessible for your subscribers.
Whether it’s building brand awareness, offering discount & promos or sharing new information, email marketing is the way to go! Learn how to craft the perfect email with the CDM Program.
Register online at imadigitalmarketer.com or call 927-0096 / 09178967952 today!