The International Institute of Digital Marketing (IIDM), in partnership with Mobext, the Philippines’ leading mobile marketing agency, proudly introduces the country’s premiere mobile marketing event, the 2014 CMO Mobile Summit.
On Wednesday, November 19, 2014, the by-invitation-only event geared towards CMOs, CEOs, marketing directors, category heads, and champions of digital media gathers industry experts for a thought-provoking series of lectures on the state of digital marketing today.
Themed “Making Mobile Work,” the CMO Mobile Summit seeks to tackle the key topics and most pressing issues relevant to digital marketing professionals, as well as address the increasingly important role the mobile platform plays in the evolution of the industry.
The IIDM and Mobext have pinned down three integral brand objectives that serve as the focus of each of the summit’s sessions: brand building, sales, and loyalty. From techniques in mobile advertising to cutting edge innovations and applications within the field, various facets of mobile marketing will be discussed at each of the expert talks and panel discussions designed to present a concrete, holistic view of mobile’s role in developing a business and accomplishing objectives in unique, creative ways.
Representatives from multinational companies like Facebook, Spotify, Lazada, the DBS Bank, and McDonald’s will share case studies, trade secrets, and thought leadership techniques that have turned their companies into wildly successful digital ventures, while networking sessions interspersed between each presentation will allow delegates to create and develop professional connections with peers and regional experts.
The 2014 CMO Mobile Summit will also introduce attendees to the all-new Mobile Ecosystem Exhibit. The first of its kind, the exhibition gathers suppliers under one roof for an innovative one-stop-shop for CMOs to cater to all their mobile needs.
Book your place at the country’s premier mobile marketing event. Request for invite now. Visit www.mobilesummit.ph or call 927-0096 / 0928 5065382. (advt)