In this era of technological advance, customers demand information before they actually commit to a purchase. Gone are the early days where passively advertising your product could still yield you a sale. That just doesn’t happen anymore.
If you’re jumping the boat from traditional marketing to digital, keep in mind that one lesson: customers are active. They require relevant and valuable information to perceive you’re worth investing on.
“Digital marketers should ask questions that understand motivation,” says Rezza Custodio-Soriano of Team Planu, Inc. “They should directly engage their target market based on their motivations or behavior,” she adds.
How do you align your audience and marketing message? Start with your Digital Marketing Plan.
The 4 Steps to Creating your Digital Marketing Plan
- Plan the Platform
Identify your brand’s purpose and get to know your customers. Set specific goals and draft an idea on how you plan to achieve this. For instance, “Increase in-store foot traffic by 10%” or “Generate 10,000 online inquiries in one month.”
- Create the Platform
Work on your value proposition. Identify what makes your product or services different and unique. Going through the customer journey map can also help you understand which platforms work best for specific marketing messages.
- Publicize the Platform
Determine which media channels you are going to use, whether it’s paid, owned, or earned media. By doing so, you’ll be able to craft marketing messages that tailored-fit for your desired channel. For example, Twitter would require working with a 160-character message while LinkedIn has a more professional tone.
- Analyze and Optimize
Now, this is where it gets interesting. Since we’re talking about digital, everything is measurable and quantifiable. Digital Marketing can offer the holy grail of marketing: real-time statistics. Use the data collected to analyze your consumers’ behavior and motivations and from there optimize your ads.
Master this 4-step process in creating your Digital Marketing Plan with the Certified Digital Marketer Program.
Register at imadigitalmarketer.com today!