Popular fast food chain McDonald’s was hailed Digital Advertiser of the Year in the recently concluded 2015 Boomerangs, which honored advertisers and agencies with campaigns and programs that “exemplified digital marketing effectiveness,” last Sept. 11.
In the awarding ceremonies at the SMX Convention Center at SM Aura in Taguig, McDonald’s advertising agency Leo Burnett was also named Boomerang Marketer of the Year.
The McDonald’s team brought home a total of seven Boomerangs—one gold, two silver, and four bronze—and a special award for Outstanding Business Results.
The digital campaign for TV5 series “Jasmine” also won a special award for Creative Excellence, while ABS-CBN Corporation’s “Pope Thank You Sa Malasakit” campaign bagged a bronze award under the effectiveness-management category.
JWT’s digital campaign for Benadryl’s “Allergic Ako” bagged an award for Strategic Excellence, while BBDO Guerrero’s “Audibook” for Noli Me Tangere also earned one for Innovative Excellence.
A total of only 22 out of 213 entries were deemed worthy of awards, which were determined by a multi-sectoral jury based on strategy, creativity, innovation, and results.
New categories such as Effectiveness-Creativity in Data and The Rising Startup will be introduced in next year’s edition.
The Boomerangs, produced by the Internet and Mobile Marketers Association of the Philippines, aims to recognize “indigenous digital ideas that are inspired by consumers and that changes the way they think and act towards brands.”
For full list of winners and more information, visit www.boomerangawards.com.ph.