Make Angry Birds happy, UN chief tells world

By: Ronnel W. Domingo - 9 years ago

SCREENGRAB FROM UNITED NATIONS VIDEO/International Day of Happiness 2016-Help Red Go Green

The sight of anything green is enough to enrage him, but in an ironic twist, Red, the leader of the Angry Birds computer game characters, has been named Honorary Ambassador for Green by the United Nations, the top bird given the mission of “inspir(ing) climate action toward a sustainable and happier future for all.”

“We are proud to give Red a reason to go Green,” UN Secretary General Ban Ki-moon said in a statement.

“There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all,” Ban added.

READ: ‘Angry Birds’ character Red named UN ambassador vs climate change

Highly strung, easily provoked

The character’s creators describe Red as highly strung and easily provoked—even by the sound of the wind which it sees as a declaration of war. In the Angry Birds universe, the feathered protagonists are pitched against a group of pigs.

“The whole flock tries to keep Red calm and relaxed by telling him to follow a strict program of herbal tea, soothing bath salts and deep-breathing exercises,” says the website Angrybirds.com. “But this only takes the edge off his anger … Even the sight of something green can enrage him.”

Make Angry Birds happy

But with Red being named Ambassador of Green, the warring flock is now part of making the world a better place, with the public being asked to “make the Angry Birds happy” by professing their commitment to address climate change, through photos posted on social media platforms using the hashtag #AngryBirdsHappyPlanet.

“By recycling, taking public transportation and conserving water, for example, individuals can share tips on how they can live sustainably and happily in their everyday lives,” Ban said.

Also behind this year’s campaign are Sony Pictures Entertainment (whose facilities produced and distributed the Angry Birds movie), as well as the UN Development Program and UN Foundation.

Fundamental human goal

In July 2011, the UN General Assembly passed a resolution declaring that “the pursuit of happiness is a fundamental human goal.”

Two years later, on March 20, 2013, the first International Day of Happiness was celebrated in the wake of the 2012 UN Conference on Happiness. The conference was convened by the government of Bhutan which, in the 1970s, introduced the concept of gross national happiness, or measuring a nation’s prosperity by emphasizing people’s well-being over economic productivity.

Happiness Day

In a separate statement, the UN chief said this year’s Happiness Day was an opportunity to assert the primacy of peace, well-being and joy, amid the pervasive suffering caused by grave injustice, devastating wars, mass displacement, grinding poverty and other man-made crises.

“The best way to celebrate this International Day of Happiness is by taking action to alleviate suffering,” Ban said.

“More than individual contentment, it’s an affirmation that we have a collective responsibility to humanity,” he added.

Spread happiness, secure peace

The UN chief said governments can help spread happiness and secure peace by working to fulfill the interlinked Sustainable Development Goals (SDGs) that the UN General Assembly had adopted in September 2015.

Included in these goals are: an end to poverty and hunger; good health and well-being; quality education; gender equality; clean water and sanitation; affordable and clean energy; decent work and economic growth; industry, innovation and infrastructure; reduced inequalities; sustainable cities and communities; responsible production and consumption; climate action, as well as peace, justice and strong institutions.