A smartphone provides updates on people’s social media accounts, stores meaningful photos and videos, and agitates a sleeping person with an alarm tone. Now, the ‘handy-dandy’ smartphone can also detect body odor.
Nivea, a popular Germany-based skin care product company, has collaborated with Vietnamese advertising agency Happiness FCB to create NOSE, an app that operates as an ‘electronic nose’ that would sniff at armpits.
In order to use it, the user must activate the app and place the smartphone near the armpit area. The smartphone nose ‘sniffs’ the odor and evaluates it based on a pre-programmed algorithm storing scents of 4,000 men.
There is a special phone casing that acts as a sensor – it would evaluate the armpit odor by breaking down the chemical compounds in the air.
SCREENGRAB FROM YOUTUBE
Then, it will calculate the level of stench and notifies the user their level of ‘stinkiness’.
SCREENGRAB FROM YOUTUBE
SCREENGRAB FROM YOUTUBE
Additionally, the smartphone app is also a marketing stint for the company to congregate consumers for their products.
NOSE was launched in Belgium and will expand in other countries within the next few months. It will be handily available in Apple and Google Pay soon. Gianna Francesca Catolico, INQUIRER.net