Philippines, October 24th, 2016. Dentsu media Philippines, a subsidiary network brand of Dentsu Aegis Network Philippines, announced today the launch of “dmLab (Dentsu media Laboratory)”, an innovation unit that aims to harness the latest technology and create new digital experiences for the market.
Mr. Jam de Guzman, General Manager of Dentsu media Philippines, said, “Launching dmLab in the Philippines is in line with our company philosophy of ‘Good Innovation’. We advocate ideas that reach beyond the imaginable and technology that crosses the bounds of possibilities. We believe in driving innovation that brings positive change to people and society. With our establishment of dmLab in Dentsu media, we aim to bring the future of technology and digital experiences now.”
Mr. Mitsuyuki Nakamura, President of Dentsu media Southeast Asia, said “We have been entrepreneurial in utilizing technology for many of our clients’ campaigns in other markets, but until the launch of dmLab in Thailand last October, it was not systematically organized. We then launched dmLab in Indonesia, Vietnam, and we are more than happy to announce the 4th market in our network to launch dmLab which enables us to provide innovative solutions across the region.”
dmLab is composed of two key primary pillars: (1) Local Incubation, and (2) Gateway to Global Innovation, an initiative led by Dentsu Aegis Network.
Another pillar of dmLab, ‘Gateway to Global Innovation’, is an original Dentsu Aegis Network innovation project that was launched in Thailand in October. For example, the latest technology which dmLab has recently brought to Philippine market is ‘Emotion Analyzer’, which is able to detect emotions based on an analysis of the user’s brainwaves.
“In this world of convergence, it is getting harder and harder to capture and captivate the audience. In previous decades, the consumer’s attitude was passive but now they are not only proactive to the information they need or want, but also hunger for experiences through interactive bidirectional communication. We are trying to explore and build new experiences to connect our clients’ brands and people. We always try to seek for the best solution for our clients’ products to communicate with the audience, and now we believe utilizing technology is one of the most
effective ways in this era.” Mr. Kazuo Koike, Executive Director of Dentsu media Philippines, concluded.
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