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In this Dec. 16, 2011 photo, crew members work on a costume at the Maker Studios in Culver City, Calif. The $100 million investment by YouTube in 96 new channels starting in October has sparked a flurry of activity in Hollywood's independent producer community. At companies like Maker Studios, which received money for three new channels, the funds have turbo-charged an already teeming operation. AP Photo/Jae C. Hong

Link to story: YouTube enlists big-name help to redefine channels
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