MANILA, Philippines – The country’s largest foreign bank recently unveiled a suite of Mobile Banking Applications for three platforms – Android, BlackBerry and iPhone. Citibank’s latest move enables both its credit card and bank clients to access their accounts and complete a range of banking transactions using their preferred smartphones.
“Technology has made banking services ubiquitous, resulting to unparalleled convenience. Our investment in these platforms is in line with our commitment to continue to drive innovation in the banking industry, where we already enjoy a strong track record of success,” related Sergio Zanatti, Consumer Business Manager for Citibank in the Philippines.
In the 1990s, Citi pioneered 24×7 banking in the country with CitiPhone, giving its clients access to bank products and services via phone. A decade later, it unveiled Citibank Online, its multi-awarded Internet platform. Recognizing the popularity of mobile phone with Filipino consumers, Citi Mobile Banking was introduced in 2009, the first user-friendly and purely browser-based mobile banking solution.
“This launch bolsters our claim that Citi services are available to our clients anywhere and anytime, now through whichever communication channel they prefer – be it landline or mobile phone, smart phone or Internet,” added Zanatti.
The Mobile Apps allow bill payments, fund transfers, even Rewards points redemption. But Zanatti expects users to welcome the new features that include instant access to Citibank offers, exclusive dining and shopping deals in nearby establishments or at a specific location, as well as bank branches and ATM locator in the Philippines and around the world.
“We expect clients to be very excited about the real time offers that we can quickly upload and share with them using these Apps. We are investing in the latest technology to deliver relevant offers to our clients, as and when they need them,” Zanatti said.
To download the app on Android phones, go to the Marketplace application and search for Citibank Philippines. Select Citibank PH from the results list then click download. Once successful, the Citi Mobile icon will appear on the phone’s homescreen.
For iPhone users, go to App Store and search for Citibank Philippines. Select Citibank PH then click install. The Citi Mobile icon appears on the homescreen after installation. This can also be installed in the iPod Touch. All Citi Mobile Apps are free to use and download.
Zanatti said as newer technologies were rolled out, banking becomes highly accessible and increasingly flexible for everyone. “Citi will be providing customers with the latest technology as we continue to enhance and facilitate service. We want to be the leading digital bank, here in the Philippines and elsewhere in the world.”