Latest Stories

More Filipinos developing their online brand


MANILA, Philippines—Most of the time, people just can’t help how they are seen by other people when they meet face to face.

This is probably part of the reason behind the popularity of online communities like Facebook. It’s one of the few places where someone has full control over what other people see.

You can choose to upload only your best-looking photos, post only your wittiest one-liners and jokes, and choose which users get to visit your page.

So if people can meet new lovers and friends through social networking, there’s no reason why someone’s dream job can’t be just one “friend request” away.

In a recent interview, Cliff Rosenberg, Southeast Asia managing director at LinkedIn.com, said developing one’s “online brand” is slowly turning into a necessity for professionals around the world.

“People need to think about this early into their careers,” Rosenberg told Manila-based reporters during a teleconference.

LinkedIn is the world’s largest social network designed especially for professionals. Whereas Facebook and Twitter are designed to help improve one’s social life (or eliminate it completely, depending on how you look at it), Rosenberg said LinkedIn is designed to help one’s career.

A survey by UK-based Eurocom Worldwide from January to February of this year showed that one in every five companies today has added checking an applicant’s Facebook page as part of its screening criteria.

“Very often, we see that people don’t think ahead when it comes to how their social networking profiles appear,” he said. “You have to remember: what goes on the web stays on the web.”

“Teenagers that post embarrassing photos of themselves, they end up regretting it later in their lives because other people see it,” he said.

Rosenberg said jobseekers, in particular, can no longer afford not to maintain professional images online or risk being passed over by companies because of what’s posted on Facebook or Twitter.

“Professionals have to think of themselves as their own chief marketing officers. They need to take control of their careers by having good professional brands,” he said.

On the other side of the fence, Rosenberg said headhunters are also starting to learn that social networking can become a vital tool in finding the best talent in places like the Philippines, where the market is flooded with well-educated professionals, many of whom would rather work abroad.

“Top recruiters know that the best talents are not on the market. They are working and doing well in their current jobs,” he said.

By maintaining a LinkedIn page, Rosenberg said a person can be passive yet still stay on the job market. While a person’s job satisfaction may be high where he currently is, a better opportunity can and often does come around.

LinkedIn now has over 150 million users, with about two more users joining every second, globally.

“LinkedIn’s global reach and scale enable professionals in the Philippines to find and connect with business contacts and showcase their skills to global audiences,” Rosenberg said.

About 25 million of LinkedIn’s base is from Asia-Pacific. About a million are from the Philippines, the social network’s latest data showed.

This makes the Philippines one of the biggest sources of LinkedIn users in Southeast Asia, which has four million users.

LinkedIn has some interesting data on the breakdown of these one million Filipinos on the network.

The most represented sector is the information technology and services industry (read: business process outsourcing).

The next-biggest industry is the education management sector. Rounding out the top three is, strangely enough, the accounting industry.

The company is also able to break it down by corporation.

Technology firm Accenture has the most users in the Philippines on LinkedIn, followed by little-known Palawan Biodiesel Development Corp. and call center Convergys.

Schools too, have their own LinkedIn rankings.

The university with the most LinkedIn users is the University of the Philippines, followed by De La Salle University and Ateneo de Manila University.

“LinkedIn is about connecting the world’s professionals to make them more productive and successful and this significant milestone demonstrates that professionals in the Philippines are interested, and in fact are already seeing significant benefit in building their online brands,” Rosenberg said.

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Kristoffer Martin: from thug to gay teen 26 mins elapsed More concessions, but still no direct hires for PBA expansion teams 50 mins elapsed Power Pinays lose to Vietnam, try to salvage 7th place 56 mins elapsed Summer Mayhem: The ultimate beach experience 2 hours elapsed Tiff with HK over Luneta hostage fiasco finally over 2 hours elapsed A haven for steak lovers 3 hours elapsed 4 Etihad passengers not yet located 3 hours elapsed DAR to complete installation of Luisita land reform beneficiaries in May 3 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Cliff Rosenberg , IT , LinkedIn.com , Philippines , social networking , technology

  • G Deetan

    Philippine Websites are:

    Palawan com
    Boracay com
    Caramoan com
    Sabtang com
    Siargao com
    Tubbataha com
    Taguig com
    Malabon com
    Paranaque com
    Spratly com
    Liempo com
    ShoppingBoy com
    Yehey com
    Inquirer com
    Divisoria com
    and many more i think as far as i know

Copyright © 2014,
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Mark Caguioa lambasts Ginebra teammates on Twitter
  2. ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  3. No truth to viral no-visa ‘chronicles’
  4. Nokia to be named Microsoft Mobile
  5. Senator wants to probe PH slow Internet connection
  6. Bam Aquino becomes Master Splinter’s son after Wiki hack
  7. Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  8. New York police Twitter campaign backfires badly
  9. PH has slowest internet in Southeast Asia
  10. Did Deniece Cornejo lambast Vhong Navarro on social media?
  1. Mark Caguioa lambasts Ginebra teammates on Twitter
  2. PH has slowest internet in Southeast Asia
  3. Senator wants to probe PH slow Internet connection
  4. Enrile in Masters of the Universe, Lord of the Rings?
  5. Nokia to be named Microsoft Mobile
  6. Did Deniece Cornejo lambast Vhong Navarro on social media?
  7. Netizens seethe over Aquino’s ‘sacrifice’ message
  8. ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  9. Facebook rolls out ‘nearby friends’ feature
  10. Nasa’s moon-orbiting robot crashes down
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  7. Russia tries to curb Crimean prosecutor’s Internet fame
  8. Memes flourish after Pacquiao victory
  9. PH has slowest internet in Southeast Asia
  10. Netizens thank Capa for Lee arrest


  • Slain officer’s ‘diagram’ rocks PNP
  • 2 contractors fined P25,000 for delays in Edsa rehab
  • Luisita beneficiaries take over renters
  • 5 years of hard work pay off for top UP grad
  • Art, music, book sale mark Earth Day at Arroceros park
  • Sports

  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Zaragosa, Park forge PH match play duel
  • Lifestyle

  • Summer Mayhem: The ultimate beach experience
  • A haven for steak lovers
  • Gongs and southern dances star in a workshop at San Francisco Bayanihan Center
  • This woman ate what?
  • Photos explore dynamics of youths’ sexual identity
  • Entertainment

  • Kristoffer Martin: from thug to gay teen
  • Cris Villonco on play adapted from different medium
  • OMB exec’s assurance: We work 24/7
  • Why Kate Upton loves Boracay
  • ‘Sweetie’ sitcom plays pregnancy card too soon
  • Business

  • Corporate bonds sweeteners
  • Professionals in the family business
  • Foreign funds flowed out in Q1, says BSP
  • Villar’s Vista Land returns to offshore bond market
  • SMC to submit $10-B airport proposal next week
  • Technology

  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Opinion

  • MERS-CoV and mothers
  • A graduation story
  • The immortality of Christ
  • PH foreign policy and ‘threat assessment’
  • The second opening of Japan
  • Global Nation

  • Tiff with HK over Luneta hostage fiasco finally over
  • DOLE sees more Filipinos hired by South Koreans
  • Filipinos second-shortest in Southeast Asia
  • Obama to visit Filipino soldiers in Fort Bonifacio
  • Fil-Am youth conferences unite under one theme
  • Advertisement