Compuware makes sure your website gets ultimate brand recall

Through Compuware Gomez’s solutions, companies can check how well they perform through measurements across three key metrics: response time, availability, and consistency. Video by INQUIRER.net’s Cathy Miranda

MANILA, Philippines – How well does your website perform?

With more and more people turning to the internet to hunt for information, new products, and do various transactions, a website needs to perform at the top of its game.

Compuware Gomez, a global technology performance company, helps firms by measuring  how efficient a website is in terms of the accessibility of  its home page, the awareness recall of its brand, and the ease of transactions when business users use it.

Through Compuware Gomez’s solutions, companies can check how well they perform through measurements across three key metrics: response time, availability, and consistency. Video by INQUIRER.net’s Cathy Miranda

Gomez Benchmarks Director for Compuware Jonathan Ranger said  the performance of a website can make or break a brand, noting that slow loading web pages, or failed transactions can turn off online visitors, and make them switch to another site.

Through Compuware Gomez’s solutions, Ranger explained that companies can check how well they perform through measurements across three key metrics: response time, availability, and consistency.

Ranger said they can measure the response time of the page to its reader, and check how long the full rendering of a page takes using various browsers.

The website’s availability can also be observed, and monitored, Ranger said,  adding that a 99.99 percent availability ratio is key to making your website efficient.

He added that each second wasted every time a website loads can incur up to a seven percent reduction in revenue.

“In retail… any reduction in performance influences the ability to close sales. Any business on the internet needs visitor interaction,” said Ranger. The experience the visitors get from interaction with the online representation of the brand “impacts revenue, brand and customer satisfaction.”

Customer satisfaction derived from experiencing a website that was “consistent, responsive and available” are what makes a superior website, Ranger said.  He added that real time response was a way to “eliminate the competition.”

Ranger said that their performance benchmark applications will measure a website’s performance using various web browsers to show companies how end-users experience the website whatever  browser they use. “(We can) test any browser (using) any device, even mobile (gadgets), ” he said.

“(Compuware plans to) have the infrastructure to support these evaluations—data centers with equipment… which we call ‘nodes’. We plan to have 15 nodes in the Asia and Pacific region (and) one will be in the Philippines. (It is part of) our road map for the Philippines,” Ranger revealed.

He said that banks and telecommunication companies would probably be the first to avail of their applications, but added that retail companies, government agencies and even small and medium businesses would likewise be interested in their services. “The entire region is an emerging market,” he observed.

For more information on Compuware, visit http://www.compuware.com

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Tags: Business , Computers , Internet , Measurement , Software , technology , Transactions