Intel unveils smartphone push in emerging marketsAgence France-Presse
LAS VEGAS—Intel said Monday it would step up efforts to make chips for smartphones and other mobile devices by targeting emerging markets and the rapidly growing “value” segment.
Intel unveiled its plans at the Consumer Electronics Show, the world’s biggest tech sector event, highlighting its efforts to get a bigger share of the sizzling mobile market.
Intel said its plans include “a new smartphone platform for emerging markets,” one of the fastest-growing areas for these devices.
“The best of Intel is coming to a mobile device near you,” said Intel’s Kirk Skaugen.
“We are set to deliver the biggest increase in battery efficiency in Intel’s history … while adding broad new human interfaces to computing devices through touch, voice, facial recognition, and gesture-based interactions.
“We’re also significantly extending the performance and power savings in Atom processors as we accelerate our mobile offerings in an unprecedented fashion in 2013.”
Intel said its low-power Atom processor-based platform would be targeted at the value smartphone market segment, estimated to reach 500 million units by 2015.
It said companies supporting the effort include Acer, Lava International and Safaricom.
Intel is the world’s biggest maker of computer chips, but has been struggling as consumers and businesses shift to mobile devices powered by a different kind of processor.
Recent Stories:Zamboanga folk: Aquino gave wrong info on housing in Sona 1 hour elapsed Solons disappointed Aquino skipped FOI, power woes, poverty in speech 1 hour elapsed In Todd Parr’s world, it’s OK to make mistakes 2 hours elapsed Police cautious on divulging info on slain racer Enzo Pastor 3 hours elapsed Magnitude 6.3 earthquake strikes southeast Mexico – USGS 3 hours elapsed 2 soldiers killed, 6 wounded in clash with NPA in Davao del Norte 3 hours elapsed NBI on the verge of solving race car champ Pastor’s murder — DOJ 3 hours elapsed 16-year-old Nigerian weightlifter fails drug test 3 hours elapsed