Microsoft’s Outlook takes aim at Google’s Gmail

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A woman looks at a computer site on November 30, 2012 in Washington, DC. – Just in time for the holidays, Microsoft and Google have become embroiled in a bitter dispute over who is the fairest of them all for online shopping, stepping up the battle between the tech giants. AFP FILE HOTO

SAN FRANCISCO— Microsoft is so confident it has the Internet’s best email service that it’s about to spend at least $30 million to send its message across the U.S.

The barrage begins Tuesday when Microsoft’s twist on email, Outlook.com, escalates an assault on rival services such as Google Inc.’s Gmail.

After keeping Outlook.com in a “preview” phase since July 31, Microsoft Corp. is ready to accept all comers.

To welcome new users, Microsoft is financing what it believes to be the biggest marketing blitz in the history of email. Outlook.com will be featured in ads running on primetime TV, radio stations, websites, billboards and buses. Microsoft expects to spend somewhere between $30 million to $90 million on the Outlook campaign, which will run for at least three months.

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  • juan dela cruz

    too late for microsoft.the battle is over..

    • passerby12345

      no

      • juan dela cruz

        no what?

  • raffyb0i

    One of the reason why I decided to stick to Gmail was thier superior spam protection…Can Microsoft even match this? 

  • NoWorryBHappy

    Even if Microsoft spends $100M.
    Who’ll believe them ?
    Gmail is FREE, Outlook is not. 

    • http://www.facebook.com/mervin.sanjuan Mervin San Juan

      It’s free, i made new email add in their website.

    • http://profile.yahoo.com/XSHWGLY25MTOGUZUIBF5JT5BZI pdred

       MS is targeting Google Apps for business, which is no longer free. By the way we’re using Zimbra in our office – works fine with Outlook, Thunderbird.

    • passerby12345

      oh they’re willing to spend more than that.  google is now their enemy.

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