Microsoft’s Outlook takes aim at Google’s GmailAssociated Press
SAN FRANCISCO— Microsoft is so confident it has the Internet’s best email service that it’s about to spend at least $30 million to send its message across the U.S.
The barrage begins Tuesday when Microsoft’s twist on email, Outlook.com, escalates an assault on rival services such as Google Inc.’s Gmail.
After keeping Outlook.com in a “preview” phase since July 31, Microsoft Corp. is ready to accept all comers.
To welcome new users, Microsoft is financing what it believes to be the biggest marketing blitz in the history of email. Outlook.com will be featured in ads running on primetime TV, radio stations, websites, billboards and buses. Microsoft expects to spend somewhere between $30 million to $90 million on the Outlook campaign, which will run for at least three months.
Recent Stories:Spaniard rescued after 12 days in Peru cave 10 mins elapsed Kids in Mayon’s danger zones resume schooling in tents, merged classes 19 mins elapsed Philippines seizes 15 paintings from Marcos family 37 mins elapsed Belo’s ‘unforgettable moment’ pushes FEU past La Salle and into finals 56 mins elapsed FEU-NU Finals ‘best thing that ever happened to UAAP’, says Coach Racela 1 hour elapsed Roxas suspends operations of 8 firearms dealers 2 hours elapsed Netizens flood Twitter with congratulatory posts for Bulldogs 2 hours elapsed Big car discount a stronger case vs Purisima—Escudero 2 hours elapsed